While the average length of web videos is actually climbing at a rapid pace, the reality is that the shorter your video is, the better chance you have of a viewer sticking around for the duration.

But how can you make sure you cram your full message into a short video?  It’s all about planning and packaging your digital video content the right way.  Butch Stearns and Tyler Pyburn have some tips for keeping it short without cutting out the key points.

Want more? Check out the rest of this series on YouTube, or connect with Butch Stearns on Twitter.

Once you’ve decided what you want to accomplish with your web video production, you need to decide how best to do this.  What type of video will you create to achieve the goals you set out to reach?

Different types of videos  can work to generate different results.  Customer testimonials can go a long way to building confidence in a potential buyer, but a conversation-based video can successfully engage a viewer.  Which video type is right for you?  Tyler Pyburn and Butch Stearns discuss some of the pros and cons to video types you may consider before starting your next project.

Want more? Check out the rest of this series on YouTube, or connect with Butch Stearns on Twitter.