Killing It On Twitter – An Authentic Voice

June 18, 2012 by

Far too often, a brand or team’s twitter account comes off as a programmed, robotic feed of re-directs to products and links.  So many accounts are lifeless and dry, and show no signs of the personality behind the brand.

But for brands that work hard on creating an effective social strategy based around building relationships with their followers, Twitter is the perfect medium for a brand to show off its personality.  In this video, we’ll discuss how the L.A. Kings turned an innocuous tweet from a celebrity into an opportunity to show off a genuine, human side to their brand account, and the lessons you can learn from their engagement.

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Want more?  Check out the full playlist of this series, and find Butch Stearns on Twitter.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , ,

Killing It On Twitter – Lessons From The L.A. Kings

June 12, 2012 by

A sound social strategy is all about building relationships and communicating with like-minded people.  Over the past few months, nobody has done a better job of this than The Los Angeles Kings team Twitter Account.

Since the start of the 2012 NHL playoffs, the Kings have surprised the league by rising from an eight-seed all the way to The Stanley Cup Finals.  They’ve also become the darlings of social media analysts by pushing all the right buttons on twitter with their fans, and fans of their opponents.

 

A socialmouths post on relationship marketing says that the main three steps to building relationships on twitter are to “Listen, monitor, communicate.”  In this video, we’ll take a look at how the Kings have followed those basic steps to combine success on the ice with a rise to social media stardom.

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Want more?  Check out the full playlist of this series, and find Butch Stearns on Twitter.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , ,

Join us at IMS San Francisco in June

May 23, 2012 by

Fresh off our debut in New York, IMS is heading west once again to the city by the Bay and we have a pretty awesome program on tap!

As with other IMS events, I’ve tried to craft a program that features just the right mix of ‘big picture’ speakers like Chris Brogan and Tim Hayden, industry watchers and experts like Andre Bourque and Scott Liewehr and a few old friends like Esteban Kolsky, and Laura Fitton. Along with some cool demos, case studies and perspectives from the top vendors in the marketplace.

If you’re in digital or social or mobile marketing, or just trying to make sense of the new ‘content’ and ‘channels’ that are changing the face of multi-channel marketing, I think IMS is a must-attend event.

Tickets are going fast, and we are sure to sell out the Conference Center at the Fort Mason. To sign up and learn more, check out our registration page and join the conversation (Facebook and Twitter) to add your thoughts, hear what IMS means to other marketers and get the latest news on our program.

And don’t forget you can get a look at some of the great content and speakers coming to IMS by heading over to our YouTube channel and viewing our IMS San Fran 2012 video spotlight series.

Want more?  Check out my video below with Tyler Pyburn which explains what’s new at IMS San Fran and what you can expect to experience on June 12-13, 2012.

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To dig deeper into IMS San Francisco check out my video series on the upcoming event.  Also feel free to reach out to me with any additional questions, Tweet or email abonde at thepulsenetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , , ,