Empowering Your Community Through Content – Content Marketing 360

April 12, 2013 by

Each month, the Content Marketing 360 webcast brings subject matter experts from all areas of content marketing to give clear, actionable tips for digital marketers to implement into their marketing strategies.  CM360 is here to help you create a full 360 degree content marketing strategy for your company.

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On this month’s webcast, we’ll be joined by John McEvoy of CrossFit Craic, a thriving gym in Dedham, MA that uses innovative content strategies to engage its membership.  John will join Nick Saber and Tyler Pyburn of The Pulse Network to discuss how content marketing has helped CrossFit Craic grow its business, and the lessons you can take from it.  

Nick and Tyler will also catch you up on everything you need to know about the latest trends in content marketing, and give you five tips in ten minutes to help you put some of the strategies that have helped drive Craic’s success into action.

Click here for more information, and to sign up to be a part of this webcast for free.

 

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , ,

How Mobile Technology is Changing the In-Store Experience

April 11, 2013 by

More and more consumers are using their mobile device as part of the buying experience.  In fact, a recent study from Deloitte finds that 34% of shoppers used a retailer’s mobile application while shopping.  As more consumers use their mobile devices while they shop, retailers need to adjust to change the in-store experience to match-up the online to the offline for their consumers.

Gary Lombardo of Demandware joins Butch Stearns and Debi Kleiman to discuss the way mobile is turning the in-store experience on its head.

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Filed Under: Content Marketing 360, Digital Leaders, The Pulse on Marketing Tagged With: , , ,

Key Challenges For Modern Retailers – Gary Lombardo of Demandware

April 11, 2013 by

As technology advances, the consumer has more tools at his disposal in the buying process than ever before.  This is both an opportunity and a challenge for retailers looking to capitalize on a whole new base of consumers.

Butch Stearns of the Pulse Network along with Debi Kleiman of MITX are joined by Gary Lombardo of Demandware to discuss the challenges retailers face, and why it’s all about omni-channel consistency.

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Filed Under: Content Marketing 360, Digital Leaders, The Pulse on Marketing Tagged With: , , ,

MITX Member Spotlight – Blueport Commerce

April 10, 2013 by

The furniture industry is an $80 billion category, but its potential online is still relatively untapped. Blueport Commerce is working to expand the furniture industry online and in the digital world. Blueport is a full-service e-commerce provider that combines experience, technology and services to help make the transition to e-commerce easy, worry-free and profitable.

In this week’s MITX Member Spotlight, Butch Stearns of the Pulse Network speaks with Carl Prindle of Blueport Commerce. Carl talks about how his company uses digital to create a simple and helpful system to shop for furniture.

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Filed Under: Content Marketing 360, Digital Leaders, The Pulse on Marketing Tagged With: , , , ,

The Impact of Mobile on the Retail Industry – What’s Next

April 10, 2013 by

Is Mobile changing the world of Retail? Using smartphones has become a normal way to search for information and shop on applications and websites, but how much is it changing the way we shop in physical retail stores?

Butch Stearns of The Pulse Network and Debi Kleiman of MITX discuss the strong effect mobile has on retail in this weeks What’s Next segments.

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Filed Under: Content Marketing 360, Digital Leaders, The Pulse on Marketing Tagged With: , ,

MITX Member Spotlight – Verndale

March 28, 2013 by

Established in 1996, MITX- the Massachusetts Innovation & Technology Exchange is the industry association where digital marketing, media and technology converge. MITX is about all things digital, about what’s next for the Internet, and how it impacts the marketing and business worlds. We are committed to creating opportunities for New England businesses to connect, grow, and thrive.  On each episode of Digital Leaders, Presented by The Pulse Network and MITX, we’ll get to know one member of the MITX Community in our MITX Member Spotlight Segment.

On this edition of Digital Leaders, Ryan Moltenbrey, Director of Sales and Marketing at Verndale, joins the show for the MITX Member Spotlight Segment.  Ryan tells us what’s new at Verndale, some of the exciting new projects he’s working on, the biggest challenge the company faces in the marketplace right now, and much more.

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To stay caught up with the latest edition of Digital Leaders, click here.

 

Filed Under: Content Marketing 360, Digital Leaders, The Pulse on Marketing Tagged With: , , ,

Social Media Advertising – Who Will Control It?

May 10, 2012 by

The line between conversational content and advertising is blurred, if not gone altogether, thanks to the rise of social media.  But perhaps even less clear than the goal of the content is the question of who will ultimately control the revenue from social media advertising.

A recent Ad Age article  wonders who will ultimately end up controlling the massive amounts of money at stake in the social media advertising game.  Paid social media promotion is coming whether agencies, old-school and new-school alike, are ready for it.  The reality is that in order to capitalize on social media integration in advertising, only the companies that truly understand social and business will be able to adapt.

In this video, we discuss the changing world of social media advertising, and who could be best positioned to jump on it.

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To watch the rest of this series, check out the playlist on YouTube.  You can also connect on Twitter with Tyler Pyburn and Nick Saber.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , ,

Emmanuel Lewis: Instant Favorite

May 2, 2012 by

In my 30 years as a professional broadcaster I have had the good fortune of interviewing thousands of people.  Many of those people have been famous athletes or celebrities.  Of all the people I have ever interviewed Emmanuel Lewis is now one of my favorites.

Emmanuel Lewis On-Set at the 2012 NAB Show

The former child TV star and I sat down for a ten minute chat recently at the 2012 NAB Show in Las Vegas. Emmanuel is best  known for his role as the leading character in ABC’s 1980’s hit TV show Webster.  He is now starting his own production company called Wampum Nation.  He also proudly and passionately continues to drive his Dreamcatcher charitable foundation.

I’m not sure what I was expecting when I sat down with Emmanuel but here’s what I got.  One of the most refreshing interviews I have ever done.   The now 41 yr old Lewis is bright, articulate, passionate, humble, confident, extremely engaging and just plain likeable. To me, the number one rule about great content is to make it a benefit to your audience rather than a feature that you do well.  Emmanuel Lewis lives this. It is in every fiber of the bones in his diminutive (4’3”) frame.  In his words: “Great content needs to come from a genuine passion….You can’t fake real”.

I encourage you to watch our interview.  I promise you won’t be disappointed and if you’re looking for inspiration you just might come away with something that really matters to you.

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For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

 

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IMS NYC 2012: Beyond E-mail Marketing Panel

March 27, 2012 by

Is e-mail marketing dead? Well, according to our panel of Wendi Caplan-Carroll of Constant Contact and Jeremy Epstein of Sprinklr at IMS NYC 2012, far from it.  Social media integration has shifted the way we think about e-mail marketing, but it certainly hasn’t killed it.

As the marketing landscape shifts, it’s important to think of e-mail as one component of a larger digital strategy.  As Jeremy says, “E-mail is another instrument in your orchestra. Facebook might be tuba, YouTube might be bassoon…your job as a marketer is to get the best sound from each of them and make them work in concert.”

To learn how Wendi and Jeremy are adapting marketing strategies to combine e-mail with social media content, check out the panel from IMS NYC 2012.

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To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.

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IMS NYC 2012:Barry Libert of OpenMatters

March 26, 2012 by

How is it possible that social and mobile networks  are eating the world? The younger generations see social networks as their predominant network more than their own town or religion. For example, Twitter has more members, 310 Million to be exact, than there are people in the United States. And because of this, companies are realizing that that the digital world has a massive impact on them and how they run their business model. This is what Barry Libert explains at IMS NYC 2012.

Barry insists on companies staying up to date with the latest technologies so that every type of client can be reached. Traditional media is not having as much of an impact anymore in the digital world, supplanted by the need for an informed digital strategy.

Check out Barry’s entire presentation below:

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