Video Myths Debunked – Myth 3: The Acceptance of Digital Video Viewership

May 18, 2012 by

Experts used to believe that the shift from traditional tv viewing to digital would take over five years, they were wrong it happen a lot faster and in a different way.  Digital video did not battle with traditional television instead it was accepted and became apart of the integrated experience.

Marketers, CEOs, and businesses need to understand that long-form video works within digital content.  The consumer is willing to watch online; the play now is finding how to blend your online with your offline.

Check out the video below for more on myth 3 of the five video myths debunked at the NewFront.

YouTube Preview Image

Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

The Next Generation of Broadcasters

April 30, 2012 by

The NAB Show is an invaluable resource to broadcasters.  All of the latest in broadcast technology is on display in one place, and more importantly all of the minds behind the technology are there for you to talk to directly.  The show is an amazing place to spend four days, a remarkable resource to keep up with the industry and and exceptional environement to learn new tricks of the trade.  And that’s all for a seasoned broadcaster.

As impressive as the show was for me, and for the rest of the team at The Pulse Network, I can only imagine that the impact of attending was tenfold for the crew from the Digital Media Academy based out of Vancouver.

For Murray Bulger, there’s no better way to teach his students from the Argyle Secondary School about the latest in broadcasting than to bring them directly to the source.  So he rounded up more than 25 students and brought them to The NAB Show, which is where we had a chance to catch up with Murray, as well as his students.

YouTube Preview Image

For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

Filed Under: 2012 NAB Show, Digital Leaders Tagged With: , , , , , ,

Workflow Solutions at The 2012 NAB Show

April 27, 2012 by

In today’s video production environment, to say that management and delivery of content is a challenge would be a tremendous understatement.

High-definition video files are prohibitively large, storage can be complex and expensive, and delivery of your content needs to happen cross-channel and cross-platform.  It’s more important than ever to develop an efficient process for video encoding, online content creation, compression and uploading.

Peter Csathy of Sorenson Media sat down with Butch Stearns live at the 2012 NAB Show to shed some light on how Sorenson has worked to become the “Swiss Army Knife of video encoding,” and how they have developed products to expand beyond this to address a much broader spectrum of the production workflow to become a full-service solution.

YouTube Preview Image

For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

 

Filed Under: 2012 NAB Show, General Tagged With: , , , , ,

Creating Content For Events — How Brands Can Use Events

April 12, 2012 by

Companies don’t need to spend millions of dollars on event production to generate interest and engagement.  While maintaining a presence at face-to-face events is important, having a plan around your digital content creation at an event can help brands use events to maximize engagement for a minimal cost.

At the 2012 International Consumer Electronics Show TPN teamed up with Kodak to create three full days of content with Kodak executives, Product Demonstrations and Industry Analysts.  Brands can engage in so many different ways by pulling the audience in to the conversation and including them in the content creation at or after an event.  Genuine conversations about how to work with the consumer can go a long way toward reinforcing the authenticity of your brand.

In the video below, we talk about the content development strategy TPN and Kodak used at CES 2012, and how you can use some of those strategies to drive engagement for your own brand at an event.

YouTube Preview Image

Want the rest of this series?  Check out the full playlist of this conversation on YouTube, or reach out to Butch Stearns on Twitter to continue the conversation.

Filed Under: Digital Leaders Tagged With: , , , , , , ,

Creating Content For Events — Face To Face Events

April 4, 2012 by

While the way we think about events has shifted dramatically to include virtual events, there is still tremendous opportunity to create content around face-to-face events.

Leading up to a face-to-face event, content creation can be used to create buzz and excitement about the upcoming event by showcasing primary players and ideas that will be featured at the event.  During a conference, shifting technologies have changed the landscape of live video production to allow content creation to happen live over the web right from the floor of an event.  Finally, once a face-to-face event wraps-up, you can make the great content from that event live on forever.

In this video, we provide specific examples of how The Pulse Network has approached the challenge of digital content creation before, during and after face-to-face events.

YouTube Preview Image

Want the rest of this series?  Check out the full playlist of this conversation on YouTube, or reach out to Butch Stearns on Twitter to continue the conversation.

Filed Under: General Tagged With: , , , , ,

IMS NYC 2012: Social and Broadcast Panel

March 28, 2012 by

Is social and broadcast media a convergence or a collision? With the changing media landscape, companies need to adjust their creative strategy, optimize presence, and disseminate content to certain types of audiences. At this years IMS NYC 2012, there were a panel of experts including Todd Grossman of MultiVU, a PR Newswire company, Marjorie Kase of Adobe, and Brad Williams of the NAB that explained it all perfectly.

Content creation is key and the need for content anywhere, at anytime is becoming more prevalent. The great content shift, as we like to call it, can be broken down into four main components:

  • Strategies
  • Technology
  • Players
  • Expectations

The shift in these four categories is changing the way we think, changing the software and tools we use and in the end, giving consumers all the power whether we like it our not.

Click below to watch the full panel on social and broadcast media.

YouTube Preview Image

To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.

 

Filed Under: The Pulse on Marketing Tagged With: , , , , , ,

Digital Video Production and Shifting Technologies: The NAB Show

December 28, 2011 by

Putting together a professional video production solution isn’t about one or two technologies.  It’s about a collection of products and technologies coming together to build a full-service operation.

The NAB Show is one of the only places where you can get all of your answers in one place.  From Sony, to Newtek, to Blackmagic Design and so many more, all of the major players in broadcasting and content creation are there, making the show a phenomonal resource to help you figure out which direction is right for your video production.

In this video, we talk about personal experiences at The NAB Show, and how they have shaped the way we approach content creation at The Pulse Network.

YouTube Preview Image

For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: General Tagged With: , , , , , ,

Digital Video Production and Shifting Technologies: CDNs

December 22, 2011 by

Capturing and producing your content is just the beginning of a video production business.  Once you start the process of content creation, you need to close the loop by distributing your content.

Shifting technologies have allowed live video production and streaming video on-demand to come together like never before.  But not all content delivery networks are created equal.  Each company has unique needs, and finding the right CDN to meet those requirements is crucial to quality internet video production.

YouTube Preview Image

For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: The Pulse on Tech Tagged With: , , , , , ,

Digital Video Production and Shifting Technologies: How to Purchase a Professional Camera

December 21, 2011 by

Shifting technologies have impacted every aspect of professional video production, but few areas have changed as much as camera technology.

The prosumer camera of today is the professional camera of yesterday, as major brands are now creating high-definition cameras for a fraction of the price.  Beyond cost, the size and storage of data have advanced, dramatically easing the cost structure behind HD Video Production.  In this video, we discuss how these changes  allow us to make high-volumes of high-def content creation a reality.

YouTube Preview Image

For more on discussion about Shifts in Technology, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: The Pulse on Tech Tagged With: , , , , , , ,

Digital Video Production and Shifting Technologies: An Overview

December 20, 2011 by

Digital content creation has become a whole new ballgame thanks to changes in professional video production technology.

What once took weeks or months to execute now takes hours, and what once cost millions now costs thousands.  The entire scope of video production has shifted to allow greater flexibility at a much lower cost.  Products like the TriCaster from Newtek shrink a traditional TV studio into a box at a fraction of the cost.  In this video post, I explain how the shift in technology has truly changed the way we think about professional video production.

YouTube Preview Image

For more on the discussion about Shifts in Technology, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: The Pulse on Tech Tagged With: , , , , , , , , ,