Video Myths Debunked – Myth 2: At-scale Online Video Options

May 15, 2012 by

Contrary to popular belief the online video space is not solely for entertainment purposes.  As I stated before, the digital video audience wants to be informed about a given topic which allows for much more targeted messaging.

The challenge becomes handling your message, I use the example of a friend of The Pulse Network whom produces political content in the Florida region.  The audience of the content is going to be deeply engaged and attaching advertisement with the pieces will be successful if you understand the viewers.  At-scale online is achievable but not with the same message that works in television and discovering what type of marketing works for the audience is the challenge.

Watch below as I address myth 2 on five video myths debunked at the NewFronts.

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

Workflow Solutions at The 2012 NAB Show

April 27, 2012 by

In today’s video production environment, to say that management and delivery of content is a challenge would be a tremendous understatement.

High-definition video files are prohibitively large, storage can be complex and expensive, and delivery of your content needs to happen cross-channel and cross-platform.  It’s more important than ever to develop an efficient process for video encoding, online content creation, compression and uploading.

Peter Csathy of Sorenson Media sat down with Butch Stearns live at the 2012 NAB Show to shed some light on how Sorenson has worked to become the “Swiss Army Knife of video encoding,” and how they have developed products to expand beyond this to address a much broader spectrum of the production workflow to become a full-service solution.

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For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

 

Filed Under: 2012 NAB Show, General Tagged With: , , , , ,

Portable Live Production and NewTek – The 2012 NAB Show

April 24, 2012 by

Here at The Pulse Network, we’re constantly searching for new ways to maximize professional video production, both in our Canton, MA studios and on the road at events.

TPN On the NewTek Tricaster at the 2012 NAB Show

We’ve used plenty of different solutions here trying to maximize the power of our equipment in a minimal amount of space.  The goal is to pack the punch of a full-scale TV Studio without filling four full rooms with equipment and staff.  One of the solutions that we’ve found great success with is the NewTek Tricaster.

We used the TriCaster, along with a litany of other products, to help broadcast live from the South Lobby of the 2012 NAB Show.  In a small space, we were able to set up and execute a high-definition multiple camera shoot, complete with multiple outside production machines feeding our broadcast, and send it back out, fully produced, to our live stream over embedded SDI.

NewTek also created a fair amount of buzz on their own at The NAB Show, debuting a new product that they hope will change the game for portable live production.

NewTek at the 2012 NAB Show

We had a chance to sit down with Philip Nelson, SVP of Artist & Media Relations at NewTek to discuss NewTek’s newest products, and why they find the NAB Show so valuable.

 

 

 

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For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

Filed Under: 2012 NAB Show, General Tagged With: , , , , , ,