This is part three of a five part series featuring Stephen Saber, Chief Executive Officer of The Pulse Network, and Butch Stearns, Chief Operating Officer of The Pulse Network, in which they discuss the changing landscape of e-mail marketing.
If you believe in the survey done by Hubspot, then the next question is what type of content needs to be pushed through e-mail. This is where marketers are contending with a multichannel message*. I dole out some tips on how to understand your channel and your target market.
In part four of the series we will focus on e-mail marketing metrics.
Also check out part one of the series on how e-mail marketing has changed and part two where we discuss how to make your e-mail content king.
Stephen Saber is the CEO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn. Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.
*During the interview I stated that the multichannel study was done by Mashable, it in fact was conducted by Marketing Profs.