The Pulse Network Solutions – Virtual Event Marketing

August 10, 2011 by

 
This is part two of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

 

When focusing on products that drive your digital marketing mix, one solution that is getting a lot of attention recently is virtual events.

Virtual events are the idea that you can take what works in face-to-face events, but portray it in a much more efficient way. Instead of a client flying all over the country to be at your event, she can sit in her office and view a session online and interact with others via phone, Skype or chat.  The convenience of virtual events not only provide consumers the ability to fit them into their day (by watching replays of the actual event), but also can create behavior that we all want as marketers: interest in learning more about a topic, or product or service – and higher conversions!

Here at The Pulse Network our solution for powering socially-enabled virtual events is our Webinar 3.0 platform.  As illustrated in recent  Webinar 3.0 events what we have created is really a combination of three parts: an in-studio host and production, real-time social interactions, and the  ability to reach both live and on-demand users at their desk or even on their smartphone.  This format also addresses both the engagement challenge (how do we get people actively involved) and reach challenge (how do we fit our content into the time of day and channel of their choice).

Check out our discussion of how Webinar 3.0 fits into the marketing lifecycle and enables a new level of virtual event marketing.  And tune in August 18 when I’ll be doing a special Webinar 3.0 event with Barry Libert.  You can register here.

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Also, if you haven’t seen Part 1 of this series, in that episode we look at our Content Performance Index and how a scalable content strategy should be at the heart of your digital marketing programs.  Check it out!

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

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The Pulse Network Solutions – Where do I start?

August 9, 2011 by

This is part one of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

 

Everything we do at The Pulse Network is about helping our clients and partners create content that builds community and drives engagement and word of mouth.

That’s why the way we think about digital marketing starts with strategy – and the solutions for producing, distributing and sharing content. Content is the backbone that drives everything we do. And Content Productivity and Content Velocity are two of the ways we measure how content is ‘performing’ for a particular business. Productivity simply answers the question: Does it work for me? or How can I benefit from this content? While velocity answers the question: How much content is enough to change behavior? or more basically How many tweets or posts should I be pushing out on a daily basis?

Our Content Audit provides a snapshot of where businesses are right now on these indices, and allows us to plot a path forward and define a strategy for improving production and/or velocity. In this video I share some of the inputs for evaluating productivity and velocity, and how these measures can shape your content marketing plan and media mix.

 

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Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

 

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Storytelling Drives Social Media Marketing: Conversations Lead to Conversations

August 5, 2011 by

This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they determine how storytelling drives social media marketing.
It’s every marketer’s goal to get people to go from casual conversations about your brand, to having conversations about your products, to having them consider buying the product – and buying it, and then telling everyone about it!

In referring back to our formula for social marketing, if you create shared experiences and make it easy to spread the word, it’s exponentially easier to provide in-context offers or sign-ups that takes you down the path to social commerce. This is really about in-context marketing, and at it’s extreme we are talking about bringing the ‘store’ right into the channel like JC Penny’s facebook page – and early example of “F-Commerce.”

Shopping right from your favorite merchant’s Facebook page may be a stretch for a lot of companies, but delivering deals, creating a way to share offers with friends, and building fun ways to talk about your products and spread the word to their friends is key to creating more educated – and motivated buyers.

 

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In case you’ve missed Part 3 of this series, in that post we talked about curation, one of the hotter topics in social media today.

 

In part 5 of this series, we will talk B2B conversations and social marketing, and the best ways to engage in these types of communities.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email, abonde@thepulsenetwork.com.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

 

 

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Driving Revenue – Face To Face Events

August 2, 2011 by

 

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

If you put on events, it’s certain that you’re thinking of generating revenue through attendees and exhibitors.  But there are revenue streams beyond the people at your event.

At The Pulse Network, we treat our events as another source of content, and consider how best to turn that event into revenue, as we would with any other piece of content.  At Inbound Marketing Summit, The Pulse will be creating a three day event alongside Hubspot which will allow the layperson as well as professional marketers to understand how to create strategy in the digital space, all the way through to delivery.

In this video, we discuss how Inbound Marketing Summit is a 360 degree event that exists not just as a face to face event, but as a piece of content on-demand.

 

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If you’re interested in seeing some of the video content from IMS San Francisco, be sure to check out the IMS San Fran Show Page on The Pulse Network.

Part Four of this series will focus on generating revenue from virtual events, paying special attention to The Pulse Network’s Webinar 3.0.

Filed Under: The Pulse on Marketing Tagged With: , , , , , , , , , , ,

Driving Revenue – Revenue Model at The Pulse Network

July 28, 2011 by

 

This is Part One of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.


Every company needs to make money to remain viable.  The trick is discovering the most efficient way for your business to take what it does best and turn it into revenue.

At The Pulse Network, we generate revenue by creating and syndicating content for targeted communities.  But content goes so far beyond videos and images.Content takes many forms, and there’s potential revenue in every piece.  One of the ways that we create content is through face to face events, such as Inbound Marketing Summit.

I sat down with Butch Stearns to discuss the different types of content The Pulse Network creates, and the revenue model we’ve created to use that content.

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In Part 2 of this series, we’ll discuss the five ways that The Pulse Network monetizes its content.

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