This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they determine how storytelling drives social media marketing.
It’s every marketer’s goal to get people to go from casual conversations about your brand, to having conversations about your products, to having them consider buying the product – and buying it, and then telling everyone about it!
In referring back to our formula for social marketing, if you create shared experiences and make it easy to spread the word, it’s exponentially easier to provide in-context offers or sign-ups that takes you down the path to social commerce. This is really about in-context marketing, and at it’s extreme we are talking about bringing the ‘store’ right into the channel like JC Penny’s facebook page – and early example of “F-Commerce.”
Shopping right from your favorite merchant’s Facebook page may be a stretch for a lot of companies, but delivering deals, creating a way to share offers with friends, and building fun ways to talk about your products and spread the word to their friends is key to creating more educated – and motivated buyers.
In case you’ve missed Part 3 of this series, in that post we talked about curation, one of the hotter topics in social media today.
In part 5 of this series, we will talk B2B conversations and social marketing, and the best ways to engage in these types of communities.