Introducing Google’s Newest Search Engine: ‘Hummingbird’

Last June, I published this blog post about the latest Google updates to the search engine’s complex search algorithm. The company unveiled ‘Penguin 2.0’ – one of the most advanced changes in the search engine’s algorithm since it’s inception.

Last week, on September 26th – a little longer more than three months after the rollout of Penguin 2.0, Google announced the launch of their new algorithm – “Hummingbird”.

google-hummingbirdApparently, Hummingbird has been in action for more than a month, but only made the announcement last week. Rather than updating the algorithm as it stand, Hummingbird is a complete overhaul of the search engine and will still utilize different aspects of the Panda and Penguin updates from earlier this year.

One of the biggest changes that Internet users might notice with Hummingbird is the search engine’s advanced conversational search benefits. The purpose of this shift, according to Google, is to enhance the quality of the results for verbal searches people conduct through their mobile devices. Rather than focusing solely on key words that are entered as part of a search query, Hummingbird will focus on every word and the context of the query.

With the announcement being made a month after the new system was implemented, I think it is safe to say that website owners and marketers have not experienced major drops in their site traffic (we certainly haven’t) due to the new system.

Have you noticed any differences in your web search results or traffic to your website since the launch of Hummingbird?

Why Content Marketers Should Love Penguin 2.0

matt-cutts

Since the May 22 release of Penguin 2.0, Google’s latest webspam algorithm update, Webspam Team Leader Matt Cutt has been answering a lot of questions as to how Penguin 2.0 is going to affect page rankings and SEO practices.  Many marketers felt skeptical about the latest update to the algorithm; the lasting damage caused by Panda, which down-ranked websites based on their keyword quality and quantity. But now that a little over a month has gone by, it is becoming clearer that Penguin 2.0 was practically made for content marketers. One of the top areas of web-spamming Penguin 2.0 considers is authority, and as a content marketer, you know that building authentic, authoritative content increases your website’s visibility through the search engines.

Here are 4 tips for optimizing your website for success after Penguin 2.0:

1. Improve Your Brand’s Digital Presence

With the search engine crawlers calculating every aspect of your  brand’s online presence, it is more important than ever to have off-site content creation processes in place. The crawlers evaluate everything that relates to your brand, so tighten up your online branding. Aside from your website content itself, the crawlers will be searching through videos, photo galleries, whitepapers, blog posts, podcasts, etc.

In addition to growing your brand’s online presence, it is also crucial to have strong, buttoned-up branding across all of your channels.

2. Offsite Content Creation

Having offsite content is going to significantly impact your Google search rankings. Writing guest blog posts, participating in conversations on social networks and syndicating content on other websites will improve these efforts.

  • Social mentions: Facebook, LinkedIn, Twitter, Pinterest
  • Middle-of-the-pack direct advertising website links: Articles on industry communities and blogs
  • News aggregation websites: The Huffington Post, Alltop
  • News feed syndication: Private companies and public organizations
  • Slideshows: SlideShare, PDFs

3. Earned Syndication

Creating remarkable content seems to be the atestimonialppropriate buzz phrase when it comes to the promotion of your content to online media. In order for it to be absolutely remarkable content, it needs to address the needs and concerns of specific buyer personas you are trying to reach.

Link building used to be a primary focus for SEO specialists and marketing. With Penguin 2.0, earning links has taken over. Earning links on other industry websites will have a considerable impact on your SEO efforts. Earning links adds to the credibility of your site.

Using digital PR services to distribute your press releases to online media outlets for reviews will help generate dozens, if not hundreds of earned links.

 

4. Focus on Quality, not Quantity.

The crawlers evaluate the quality of this content based on its relevance to your audience, the volume of content being produced and the frequency of publications. Rather than starting to pump out low-quality content with the hopes of improving your SEO, focus on creating better quality for your channels. The better the quality of your content, the better the public perception of your company’s authority in your industry will be, and the Google crawlers will react to better quality content by authenticating your brand.

 

Content marketers shogoogle-penguin-update-panoramic_17879uld love Penguin 2.0 because the latest update to the algorithm evaluates all of the additional content that you have been building around your brand. All of your curated and syndicated content will be analyzed by crawlers, and if the content is optimized and linked effectively, you’ll find that most of the work you’ve already done will be helping you out in the future.

 

Has your website been affected by Penguin 2.0? Join the conversation on Twitter and tell us your story using #CM360!

 

3 Ways the PRISM Program May Affect Your Privacy

Last week, a former security contractor exposed the elaborate details of a clandestine national security abig brothernd electronic surveillance program that has been operated by the United States National Security Agency since 2007. PRISM enabled in-depth surveillance on live communications which has allowed the NSA to collect emails, videos, photos, file transfers, login information and detailed data stemming from the social networks of private citizens.

According to government officials, PRISM can NOT be used to collect information on American citizens or those residing within the United States. While the US government recent acknowledged the existence of PRISM, the companies being fingered as the major data providers are vehemently denying any previous knowledge of the program and its existence before the information became public knowledge.

Some of the companies who are being accused as being data providers for this covert operation include Microsoft, Apple, Google and Facebook – companies that have the highest number of regular users and who are sitting on top of databases with information about hundreds of millions of people.

Here are three ways that you may be affected by PRISM:

1. Data logging: There is a decent chance that your information has been logged by the government. While you may Google “Ryan Gosling Memes” or “Evil Goat Videos”, those probably aren’t the types of behaviors the government is mining this data for.  Email conversations, text messages, voice mails, videos,  and photos all belonging to you may very well big sitting in a database along with billions of other pieces of information from people around the world. Usernames and passwords, stored on the servers of the companies being named, could also be logged by the government.

2. Hacker Issues: Just imagine what the results would be if a hacker group was able to access the extensive information collected by the government. Identities could be stolen, overall fraud would increase and national security would be at a very high risk.

3. You Probably Won’t: Well, the chances of the government mining this seemingly endless collection of data on Internet users to find specific information on an individual who is not deemed a threat to others are pretty slim. The fact that the government actually has that information is really a violation of privacy, but the PRISM program will most likely not have a significant impact on you as an individual.

While your privacy may have been violated, your personal information most likely has not been made public to the masses. It is concerning to know that the government and potentially hackers can use this data as leverage against people, but you can rest assured – at least for tonight.

We will update this post as the story develops.

Making The Most of Your SEO – Blogging

 

This is Part Four of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Contrary to popular belief, the written word is not dead.

When it comes to SEO, the written word is just as important as ever.  While video content is the content that often engages your audience, words feed the SEO machine and allow your site to be searched.

Blogs are a great place to focus on some of the products and services your company can provide.  They’re also vital to plugging in the keywords you need to be found on search engines.  Whether it’s in the title of a post, or as anchor text in a post, keywords can find a useful home on your blog.

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If you missed any of the previous videos in this series, please check them all out here.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

 

 

 

 

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

 

 

Making The Most of Your SEO – Building a Site

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Developing a flashy site is key to drawing attention to your products.  But all style and not enough substance can keep your site from popping up in search results.

Illustration By SEOHacker

Search engines are smarter than they’ve ever been.  Gone are the days when you can simply stack your Meta Tags with terms you want to be found in search.  Since Google updated it’s search algorithm earlier this year, the actual words in the landing page of your site are vitally important to SEO.

 

Your landing page and each of your products and services pages needs special attention, and a specific SEO strategy.

 

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In Part 4 of this series, we’ll focus on blogs and how to focus your SEO strategy on blogging.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

Making The Most of Your SEO – Keyword Analysis

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

The vast majority of browsers open on a search engine.  According to a report from Online Media Daily, 92% of adult internet users utilize search engines to find information online.

Google Adwords is a Vital Tool For Keyword Analysis

How are these users finding you when they search online?  Understanding the way that people find their way to your website is the first step to building a strong keyword strategy.  Google Analytics allows you to find out how people are finding you, and services such as Google Adwords analyze the content of your site to determine the ways you should want people to find you.

 

The key is taking the list that you should be ranking for, and using that list to your advantage.  So how do you make sure your website lands above the fold on a google search?  We’ll try to help you get started.

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In part three of this series we’ll dive into how to build your website around an SEO strategy.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

Making The Most of Your SEO – An Introduction

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Most companies aren’t thinking about SEO the right way.

Image Credit: seo-tutorial.net

Search Engine Optimization strategies can’t live on an island.  In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.

It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together.  In Februrary of this year, Google changed the game with their release of  “Google Panda”.  SEO used to be about keywords and link-building, but search engines are now thinking like people.  As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.

In order to truly get the most out of your SEO and make sure that your website lands above the fold on a search engine, you must work to combine your strategies into one.

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In Part 2 of this series, we’ll get into the logistics of keyword analysis, and how you can use it to your advantage in building an SEO strategy.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

Merging Social, Content and SEO Strategies – Blogs vs Webpages

 

This is Part Three of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network, Discussing the Topic of Search Engine Optimization.

Not all websites are created equal.  The content management system that you most likely use to create your blog exists under different rules than an internal website.

CMS such as WordPress, Blogger and Typepad are all designed to help people who aren’t developers create extraordinary content.  They do this by limiting the amount of coding that exists on a website.

The ease of use of content management systems is great for efficient creation, but it causes some changes in the way you should think about SEO.  Your keywords need to find their way into Title tags, which are the first thing Google will read, the content of the blog itself, and in the tags at the bottom of the post.  But beyond keywords, maximizing SEO also revolves around a complicated system of link building.

 

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Miss one of the earlier installments of this series?  You can watch all four videos here.

Merging Social, Content and SEO Strategies – Getting Keywords Into Your Site

 

This is Part Three of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network, Discussing the Topic of Search Engine Optimization.

Most standard search engines recognize only the first 70 characters of the title tag of your site.

If the targeted keywords you want a search engine to find are beyond 70 characters in your title tag, they’re not being recognized.  Using concise marketing messages that contain search keywords are absolutely critical in the title tag on your website.  Despite this, title tags are often an afterthought in the early stages of an SEO strategy.  The folks at Search Engine Watch have a concise explanation of how to get started in the process of developing successful title tags for your website.

But title tags are just one portion of the factors you’ll need to consider in order to truly maximize the SEO of your website.  From meta tags to metadata to product pages, there’s a myriad of places where your targeted keywords can live.

 

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Want to learn more about combing your Social, Content and SEO Strategies?  Be sure to check out the entire series of videos.

 

 

 

 

 

Merging Social, Content and SEO Strategies – Keyword Analysis

This is Part One of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network Discussing the Topic of Search Engine Optimization.

Understanding keyword analysis, and why it’s important, is the first step to developing a sound SEO strategy.

Finding the words that people are already using to find your website will give you a sense of words that are actually going to convert for you.  One of the best ways to do this is to use Google Analytics to work backwards and understand what search terms people are using to find their way to your site.

Once you know what search terms people are using to find you, you can narrow these down by focusing on terms that yield low competition and low bounce rate.  Bounce rate can be a tough topic to tackle, but Google Support has five easy to understand tips to writing web headlines that can help get you started.

In this video, we discuss why a tool such as Google Adwords is essential to taking the next step in analyzing your keyword.

 

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In the next installment of this series, we’ll focus on applying the targeted keywords to your webpage.

Want to learn more about combing your Social, Content and SEO Strategies?  Be sure to check out the entire series of videos.

 

 

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Content Marketing 360:
Lead Generation: The Back Bone of Your Business

Content Marketing 360 brings subject matter experts from all areas of content marketing to give clear, actionable tips for digital marketers to implement into their marketing strategies. In this LIVE webisode, Neil Baron from Baron Strategic Partners will review and analyze current marketing trends and provide 5 tips to create a strong lead generation process.

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