The Walking Dead at The Pulse on NAB Show Studio

April 17, 2012 by

One of the highlights of Day 2 of the 2012 NAB Show was the session featuring one of the hottest shows on TV, The Walking Dead, and how the minds behind it have worked to create a thinking person’s zombie drama.

The Walking Dead has a rabid fan base, and has capitalized on it with an innovative second screen experience called Story Sync, which allows fans of the show to engage and interact with the content while watching the show each week.  Beyond creating a high level of interactivity, the show’s architects have managed to maintain the thrill-a-minute experience that fans of the genre expect while incorporating complex character arcs and developing well-thought out plot elements on a weekly basis.

Dave Alpert, Gale Anne Hurd, Robert Kirkman and Glen Mazzara of AMC’s The Walking Dead joined Tyler Pyburn at The Pulse on NAB Show Studio to discuss how they turned a cult-classic graphic novel into a TV show, how they’ve worked to satisfy their fan’s desire for engaging content along with the show, and how they’ve approached the difficult task of character development in the midst of a zombie apocalypse.

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You can watch the full interview with the team from The Walking Dead here, and you can find the rest of our coverage of the 2012 NAB show here.

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IMS NYC 2012: Social and Broadcast Panel

March 28, 2012 by

Is social and broadcast media a convergence or a collision? With the changing media landscape, companies need to adjust their creative strategy, optimize presence, and disseminate content to certain types of audiences. At this years IMS NYC 2012, there were a panel of experts including Todd Grossman of MultiVU, a PR Newswire company, Marjorie Kase of Adobe, and Brad Williams of the NAB that explained it all perfectly.

Content creation is key and the need for content anywhere, at anytime is becoming more prevalent. The great content shift, as we like to call it, can be broken down into four main components:

  • Strategies
  • Technology
  • Players
  • Expectations

The shift in these four categories is changing the way we think, changing the software and tools we use and in the end, giving consumers all the power whether we like it our not.

Click below to watch the full panel on social and broadcast media.

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To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.

 

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IMS NYC 2012:Barry Libert of OpenMatters

March 26, 2012 by

How is it possible that social and mobile networks  are eating the world? The younger generations see social networks as their predominant network more than their own town or religion. For example, Twitter has more members, 310 Million to be exact, than there are people in the United States. And because of this, companies are realizing that that the digital world has a massive impact on them and how they run their business model. This is what Barry Libert explains at IMS NYC 2012.

Barry insists on companies staying up to date with the latest technologies so that every type of client can be reached. Traditional media is not having as much of an impact anymore in the digital world, supplanted by the need for an informed digital strategy.

Check out Barry’s entire presentation below:

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Filed Under: Digital Leaders Tagged With: , , , , , ,

Social And Broadcast Media – Shifting Technologies

March 2, 2012 by

In the past, broadcast media had innumerable barriers to entry, first and foremost with high costs for equipment.  Now, HD Video Production technology is shifting on a daily basis, and every individual, not to mention business, has the ability to become a broadcaster.

So how should you take advantage of new, cost-effective technology to make creating great content a reality?  It’s as simple as jumping right in.  In this video, we discuss why it’s vital to jump right in to digital content creation, and why waiting around will only get you left behind.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

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Social and Broadcast Media-The Second Screen Experience

February 27, 2012 by

In the digital age that we are in now, consumers are demanding the second screen experience. Content is now created with the intention that it will end up online. Consumers want to get involved with the media by having conversations that will make them part of the television experience.

Our friends at Hill Holiday, Mike Proulx and Stacey Shepatin, discuss in their book how television ratings are increasing and the ratings that are decreasing are watching television without that second screen experience. It really sums up how the integration of social and broadcast media is moving fast.

Have a look at my video below to see how the second screen experience influences content creation.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

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Social And Broadcast Media – Convergence or Collision?

February 22, 2012 by

The demand for content anytime, anywhere is changing the way traditional media companies and other brands think and how they approach content creation to reach their customers.

Depending on how you approach the shift of power and the shift of philosophy in broadcasting, as well as how you work on social media integration into your broadcasts, the emergence of social media in broadcasting will either be a convergence or a collision.

In this video, we discuss how to make the changes work in your favor, and how to leverage the shift into a content development strategy.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

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Digital Marketing Lessons From the NHL: Expanding Reach and Sustaining Success

January 26, 2012 by

It’s no secret that the NHL is a hard-hitting, violent sport.  It’s a part of the league’s DNA, but it also holds the NHL back.

In order to complete its comeback as a brand, the NHL needs to focus on the great content produced on the ice and limit the negative attention stemming from injuries and violence.  From a marketing perspective, John Collins and the league are already working to increase transparency and cut down unnecessary violence in the game.  In this video, we discuss how the NHL can build on recent victories and continue to grow as a brand.

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For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter

 

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Getting Started with Web Content Marketing, Part 1: An Overview

December 19, 2011 by

Every company building an online marketing strategy is looking to create great content that is going to be appealing to both search engines and real people alike.

Unfortunately, it’s not as simple as throwing content against the wall and seeing what sticks.  Every company needs to develop a digital strategy around their content marketing with the goal not just of getting page views, but of getting the correct people to click on the content you create. In the following video, I discuss the general principles behind developing digital content that that works.

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Want more?  Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.

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