Spotlight on IMS: Three Myths of Website Errors From Dave Dabbah, GM of Hawq

May 13, 2013 by

Every day, thousands of website pages are created and edited. Most of the time, the creators of these sites are unaware of any errors in the content that they are publishing – mostly because they don’t think that there are any errors in their content. Dave Dabbah, General Manager of Hawq, wants to clear up some of the myths about website errors.

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Three Myths of Website Errors:

1.    Our Website is Perfect – We Don’t Have Any Errors

Last year, Hawq scanned the top 50 e-commerce sites in North America and found that each of these sites had over 200 website errors.

Hawq defines website errors as:
•    Broken links (external and internal)
•    Spelling errors
•    Branding errors
•    Typos
•    Accessibility mistakes

How do you fix these types of errors?
-Monitor your website content regularly. Performing content inventory audits regularly (daily, monthly, or weekly) depending on the size and depth of your website will greatly help these efforts.
-Fix these errors in a timely fashion.
-Make fixing these errors a priority and a large part of your organizational goals.

2.    Our CMS Prevents Errors From Being Published

Between commercial and open source content management systems, these platforms struggle to identify content errors. They won’t always recognized typos or bad URLs.

What’s the fix?
-Develop processes for locating errors before they are published.
-Monitor your site using secondary tools.
-Customize your site scans to incorporate your brand and product names

These three steps will help your CMS function better

3.    We Have an Editorial Process Which Eliminates Errors
Although having an editorial process is great, these processes always tend to break down. Sometimes these processes become so convoluted that it’s impossible to publish any content.

How do you fix your process?
-Identify the gaps in your process.
-Implement process improvements on a regular basis.
-Monitor your site with an automated tool
-Don’t be afraid to be the brand police! (Somebody has to do it!)

The Pulse Network is very excited about our upcoming Inbound Marketing Summit is taking place in San Francisco on July 30-31. You can register today for as little as $50 – click here to reserve your spot for this low price.

Check out our Spotlight on IMS New York series, featuring some of the brightest minds from the IMS Community, as we roll them out over the next few weeks leading up to the next show.

Want to continue this conversation? Feel free to Tweet to us and follow @IMS_Conference, @ThePulse, or join in this conversations with the rest of the IMS Community using #IMS13.

Filed Under: Content Marketing 360, IMS New York 2013, The Pulse on Marketing Tagged With: , , , , , ,

The Top Five Reasons to Attend IMS New York 2013

March 4, 2013 by

Here at The Pulse Network, we’re really excited about the next Inbound Marketing Summit, set for April 3-4 in New York City. The Inbound Marketing Summit is simply the premiere event for enterprise CMOs, business leaders, agency executives and their teams to learn and leverage digital, mobile and social media marketing

For our second year in the big apple, we’re bringing you over 40 speakers, 300 attendees and great keynotes from today’s most innovative marketing and business leaders.

In case you’re not convinced, I put together My Top Five Reasons You Need to be at IMS NYC 2013.

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We’d love to see you in New York, so take a minute to register for the event to reserve your spot today.

 

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

TPN Finance, Lessons from IMS Boston 2011

September 23, 2011 by

 

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.

 

Lessons from IMS Boston 2011

Chatting with Youngme Moon at IMS Boston 2011

The Inbound Marketing Summit has always allowed the opportunity to network with the best in the industry and  bring forth the challenges, the goals, and the needs for anyone who attends.  This year the attendees really took control of that second part of IMS.  The audience is maturing, the ability for them to grasp what the speakers were saying pushed the speakers’ message to the next level.  I was fascinated by the engagement happening outside of the conference rooms.  There is no longer a language barrier for attendees; therefore the conversations have moved forward to the morrow for inbound marketing.  I sat down with Butch Stearns on TPN Finance to shed light on what the conversations at IMS lead me to think about The Pulse Network and exceeding into the future of inbound marketing.

 

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For the full TPN Finance on Lessons from IMS Boston 2011 episode click here.

 

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

Filed Under: The Pulse on Marketing Tagged With: , , , , , , , , ,

The Pulse Network Solutions – Twitter Promotions

August 15, 2011 by

This is part four of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

In this episode Butch and I look at Twitter and how this social channel has emerged as a key communication tool, listening platform and even an efficient ‘list builder’ for digital marketing campaigns.

From a marketers’ standpoint, Twitter is deceptively simple. Find some folks to follow, reply to a few tweets, push out updates, and repeat. Yet, when you think of Twitter as a campaign platform with some similarities to both Facebook, in terms of running promotions, and email marketing – but with a self-building list – its potential gets pretty interesting.

And if you are focused on reaching influencers as part of a B2B marketing campaign, Twitter become even more attractive.  Especially when you consider that the profile of many early (and heavy) Twitter users is concentrated around analysts, marketers, media types, and technology buyers.

Functionally, Twitter also plays a distinct role vs. Facebook and LinkedIn.  If Facebook and LinkedIn are all about a ‘place’ (for your content and discussions), Twitter is more of a ‘time’ – where you interact, and sample what’s hot, and link your friends to what’s interesting.  But in many cases that content lives elsewhere – like on your blog or Facebook page.

Successful social marketing is about programming, and aligning with the language and social gestures of each channel. At a high level, there are three steps we follow at TPN when building your presence on Twitter and launching a campaign: an assessment of your goals, content mix and audience; development of a campaign calendar; and promotion building – think contests and fun ideas that promote engagement within your community (using a tool like Offerpop). For example, we promote our Inbound Marketing Summit event through different social media by creating promotions on both our Facebook and Twitter page, and amplifing these programs via special hashtags and our website and email newsletters.   Remember – even while you focus on one channel like Twitter, it’s all about engaging everywhere!

 

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I’d love to hear what you think.  How are you using Twitter as part of your marketing mix?  And in case you missed Part 3, I explained how our Executive Briefing 3.0 helps to break the bottleneck in getting executives to blog and post on social channels like Twitter.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email, abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

 

Filed Under: The Pulse on Marketing, The Pulse on Tech Tagged With: , , , , , , , , , , , , , , , , ,

Driving Revenue – Face To Face Events

August 2, 2011 by

 

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

If you put on events, it’s certain that you’re thinking of generating revenue through attendees and exhibitors.  But there are revenue streams beyond the people at your event.

At The Pulse Network, we treat our events as another source of content, and consider how best to turn that event into revenue, as we would with any other piece of content.  At Inbound Marketing Summit, The Pulse will be creating a three day event alongside Hubspot which will allow the layperson as well as professional marketers to understand how to create strategy in the digital space, all the way through to delivery.

In this video, we discuss how Inbound Marketing Summit is a 360 degree event that exists not just as a face to face event, but as a piece of content on-demand.

 

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If you’re interested in seeing some of the video content from IMS San Francisco, be sure to check out the IMS San Fran Show Page on The Pulse Network.

Part Four of this series will focus on generating revenue from virtual events, paying special attention to The Pulse Network’s Webinar 3.0.

Filed Under: The Pulse on Marketing Tagged With: , , , , , , , , , , ,

Driving Revenue – Revenue Model at The Pulse Network

July 28, 2011 by

 

This is Part One of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.


Every company needs to make money to remain viable.  The trick is discovering the most efficient way for your business to take what it does best and turn it into revenue.

At The Pulse Network, we generate revenue by creating and syndicating content for targeted communities.  But content goes so far beyond videos and images.Content takes many forms, and there’s potential revenue in every piece.  One of the ways that we create content is through face to face events, such as Inbound Marketing Summit.

I sat down with Butch Stearns to discuss the different types of content The Pulse Network creates, and the revenue model we’ve created to use that content.

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In Part 2 of this series, we’ll discuss the five ways that The Pulse Network monetizes its content.

Filed Under: The Pulse on Marketing Tagged With: , , , , , , , , , , , , ,