Every day, thousands of website pages are created and edited. Most of the time, the creators of these sites are unaware of any errors in the content that they are publishing – mostly because they don’t think that there are any errors in their content. Dave Dabbah, General Manager of Hawq, wants to clear up some of the myths about website errors.
Three Myths of Website Errors:
1. Our Website is Perfect – We Don’t Have Any Errors
Last year, Hawq scanned the top 50 e-commerce sites in North America and found that each of these sites had over 200 website errors.
Hawq defines website errors as:
• Broken links (external and internal)
• Spelling errors
• Branding errors
• Accessibility mistakes
How do you fix these types of errors?
-Monitor your website content regularly. Performing content inventory audits regularly (daily, monthly, or weekly) depending on the size and depth of your website will greatly help these efforts.
-Fix these errors in a timely fashion.
-Make fixing these errors a priority and a large part of your organizational goals.
2. Our CMS Prevents Errors From Being Published
Between commercial and open source content management systems, these platforms struggle to identify content errors. They won’t always recognized typos or bad URLs.
What’s the fix?
-Develop processes for locating errors before they are published.
-Monitor your site using secondary tools.
-Customize your site scans to incorporate your brand and product names
These three steps will help your CMS function better
3. We Have an Editorial Process Which Eliminates Errors
Although having an editorial process is great, these processes always tend to break down. Sometimes these processes become so convoluted that it’s impossible to publish any content.
How do you fix your process?
-Identify the gaps in your process.
-Implement process improvements on a regular basis.
-Monitor your site with an automated tool
-Don’t be afraid to be the brand police! (Somebody has to do it!)
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