Content has been king for a while now. Pictures mostly. No…video. Definitely video.
People love videos. People love watching cool stuff. Snazzy graphics infused into short, impactful, sizzling hot videos.
Since we know this, considering we are also people, we can easily predict where someone’s attention is going to sway towards during their time online. You guessed it, video! But not just video, all kinds of exciting, engaging content.
The new age of content marketing addresses the issue of pulling people away from where they go online in order to sell them something, raise awareness about something, get them to enter a contest, or whatever it may be.
The issue being, people don’t like that!
Content marketing, instead of asking someone to get up from their proverbial desk to go get a cup of coffee, brings the coffee over to them, and sets it down.
Instead of pulling people towards marketing materials, we can lay them down in the line of sight we know they’re going to be visiting and already planning to interact with.
Highways don’t put toll booths on random side streets and hope people take the turn to go pay the money – they put the booths directly in the path of travel, so you have no choice but to see them and pass through them.
This isn’t to say that content marketing is forcing people to buy things they don’t want, but it is to say that the things they do want, will be in their line of sight, and aligning with their interests.
We want to hear from you! How has your brand been using content marketing to engage and attract users? Feel free to share your best tips and ideas in the comments below, or tweet us at @ThePulse.