Everyone wants to get eyeballs on their online video content. What good is it to spend time and resources on digital video production if none of the right people see it?
An article in American Express’ OpenForum on this topic caught our eye, and we decided to dive in a bit deeper to some of their points. First and foremost, before even deciding to begin creating content, you need to know what your goals are. Why are you making this video? What are you hoping to accomplish? Defining the goals of your video project clearly is the first step to creating an effective, shareable piece of video content.
In this video, we discuss some examples of different types of videos you can think about creating, and what situations they may be effective in.