Companies don’t need to spend millions of dollars on event production to generate interest and engagement. While maintaining a presence at face-to-face events is important, having a plan around your digital content creation at an event can help brands use events to maximize engagement for a minimal cost.
At the 2012 International Consumer Electronics Show TPN teamed up with Kodak to create three full days of content with Kodak executives, Product Demonstrations and Industry Analysts. Brands can engage in so many different ways by pulling the audience in to the conversation and including them in the content creation at or after an event. Genuine conversations about how to work with the consumer can go a long way toward reinforcing the authenticity of your brand.
In the video below, we talk about the content development strategy TPN and Kodak used at CES 2012, and how you can use some of those strategies to drive engagement for your own brand at an event.