This is Part Four of a Five Part Series in which Butch Stearns and Tyler Pyburn Discuss the Differences Between Benefits and Features in Blogging. Butch Stearns is the C.O.O. of The Pulse Network, and the Host of Sports Buzz on The Pulse Network.
A great deal of making people care about your content and continue to come to your blog is to make it about them. The entire root of the benefits vs. features conversation centers on figuring out what your consumer can use, and catering to him or her as personally as possible.
That being said, you content won’t be valuable without a little bit of you in there as well. That’s where giving your own strong opinions in your blogs comes into play.
A key point to remember is that giving your personal opinion doesn’t necessarily have to mean that you’re being selfish, or isolating the reader. Giving your opinion can serve the purpose of dragging the reader in on an even more personal level by forcing them to become part of the conversation. When a strong opinion is presented, people are going to land on one side or the other, and they’ll react to it. Whether they love it or hate it, they’ll feel something, and be compelled to be a part of that conversation.
To Watch The Whole Series, Please Check Out The Playlist Here.