It makes sense to create content for an event that people will physically attend and meet up at.  But what should your web content creation approach be for virtual events?

While it may seem like there may be drastically different strategies for the two types of event, the content development around the events is actually quite similar.  One recent example of a virtual event that nailed the concept of creating content and driving engagement before, during and after was Madonna’s album release event with Jimmy Fallon.  Madonna solicited questions from her fans leading up to the event, interacted with them live during it, and left them with a video to live on and re-watch once the event ended, all as part of  an exclusive live interview on Facebook & Livestream that the vast majority of people could only attend virtually.

In this conversation, we look at how Madonna pulled this off, and the lessons you can learn from this virtual event content creation example.

Want the rest of this series?  Check out the full playlist of this conversation on YouTube, or reach out to Butch Stearns on Twitter to continue the conversation.