How are social networks influencing the evolution of corporate websites? In the future, business websites will be less about promoting canned content and become more about integrating “users” and “consumers” personal networks into the sales cycle. As consumers demand more interactive relationships with brands, how should your corporate website respond?
To take it a step further, is it possible that corporate website could vanish entirely in the not too distant future? It may sound like an impossible prospect, but as more social networks pop up and infiltrate our lives and our customers lives at all stages, the need and usefulness of the corporate website shrinks. Already, brands are placing more and more of an emphasis on social strategy to connect on a personal level with their customers.
At IMS San Francisco 2012, we were lucky enough to bring together a powerhouse CMS panel that included Scott Liewehr of Digital Clarity Group, Dave Dabbah of EPHOX, Mark Ryan of Extractable, Michael Fern of Intigi, Inc., and Rowan Harper of Modal to discuss the future of corporate websites, and why we shouldn’t mourn the death of the corporate website just yet.