Tim Washer, Senior Marketing Manager of Cisco, joins Robert Collins and Richard Caines of The Pulse Network to discuss his 5 Tips in 10 Minutes for Content Marketers looking for creative strategies to implement in their marketing campaigns.
1. Produce a Documentary on a Shoestring Budget
Find an author, speaker, or well known industry speaker who can help tell stories of invention, failure, and what lead to where your industry is now. By telling stories about your industry rather than about your company, it’s much less of a marketing message and will gain more traction on YouTube.
It’s becoming increasingly difficult to connect with people, and creating content that is relevant to your audience will help you build an audience that will
2. Insert Fun into a Technical Topic
Invest in having fun and creating something fun – with or without a call to action. Create something fun and entertaining as a gift to your audience for them reading your blog or visiting your website. This type of content does not necessary need to be directly related to a product or service you offer – it could be something as simple as video created by an interesting employee.
3. Create an Edutainment Video
Creating “edutainment” has the same goal as your other content – sharing relevant content and driving leads. If your audience visits your site or your blog and finds relevant content that is also entertaining, people will subscribe. If you build it, they will come.
4. Create a Humorous Video
One of the first humorous videos that Tim was involved with was the “The Art of the Sale”, created by IBM. By being self-deprecating and telling a true story that resonated with the audience, the video has millions of hits on YouTube. Tim recommends that if you are going to create a video like “The Art of the Sale”, rather than pointing back to a product marketing page, you should link your video back to a blog post that relates to the context of the video. Doing so helps you build the audience that you are trying to.
5. Use Locations to Inspire New Ideas for Video
Ask yourself, what would be a great way to visually tell a story? Is there a loose connection to your industry or business? Cisco produced a video at the Maritime Aquarium in Connecticut and produced a video about how the aquarium uses the mobile internet to enhance the experience that their visitors have. Storytelling doesn’t always have to be about your product or services, again, just make it about your industry and something relevant.