The line between conversational content and advertising is blurred, if not gone altogether, thanks to the rise of social media. But perhaps even less clear than the goal of the content is the question of who will ultimately control the revenue from social media advertising.
A recent Ad Age article wonders who will ultimately end up controlling the massive amounts of money at stake in the social media advertising game. Paid social media promotion is coming whether agencies, old-school and new-school alike, are ready for it. The reality is that in order to capitalize on social media integration in advertising, only the companies that truly understand social and business will be able to adapt.
In this video, we discuss the changing world of social media advertising, and who could be best positioned to jump on it.