One of the highlights of Day 2 of the 2012 NAB Show was the session featuring one of the hottest shows on TV, The Walking Dead, and how the minds behind it have worked to create a thinking person’s zombie drama.
The Walking Dead has a rabid fan base, and has capitalized on it with an innovative second screen experience called Story Sync, which allows fans of the show to engage and interact with the content while watching the show each week. Beyond creating a high level of interactivity, the show’s architects have managed to maintain the thrill-a-minute experience that fans of the genre expect while incorporating complex character arcs and developing well-thought out plot elements on a weekly basis.
Dave Alpert, Gale Anne Hurd, Robert Kirkman and Glen Mazzara of AMC’s The Walking Dead joined Tyler Pyburn at The Pulse on NAB Show Studio to discuss how they turned a cult-classic graphic novel into a TV show, how they’ve worked to satisfy their fan’s desire for engaging content along with the show, and how they’ve approached the difficult task of character development in the midst of a zombie apocalypse.
You can watch the full interview with the team from The Walking Dead here, and you can find the rest of our coverage of the 2012 NAB show here.
