This is Part Three of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network, Discussing the Topic of Search Engine Optimization.

Not all websites are created equal.  The content management system that you most likely use to create your blog exists under different rules than an internal website.

CMS such as WordPress, Blogger and Typepad are all designed to help people who aren’t developers create extraordinary content.  They do this by limiting the amount of coding that exists on a website.

The ease of use of content management systems is great for efficient creation, but it causes some changes in the way you should think about SEO.  Your keywords need to find their way into Title tags, which are the first thing Google will read, the content of the blog itself, and in the tags at the bottom of the post.  But beyond keywords, maximizing SEO also revolves around a complicated system of link building.

Miss one of the earlier installments of this series?  You can watch all four videos here.

This is Part Three of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network, Discussing the Topic of Search Engine Optimization.

Most standard search engines recognize only the first 70 characters of the title tag of your site.

If the targeted keywords you want a search engine to find are beyond 70 characters in your title tag, they’re not being recognized.  Using concise marketing messages that contain search keywords are absolutely critical in the title tag on your website.  Despite this, title tags are often an afterthought in the early stages of an SEO strategy.  The folks at Search Engine Watch have a concise explanation of how to get started in the process of developing successful title tags for your website.

But title tags are just one portion of the factors you’ll need to consider in order to truly maximize the SEO of your website.  From meta tags to metadata to product pages, there’s a myriad of places where your targeted keywords can live.

Want to learn more about combing your Social, Content and SEO Strategies?  Be sure to check out the entire series of videos.

This is Part One of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network Discussing the Topic of Search Engine Optimization.

Most companies aren’t thinking about SEO the right way.

Search Engine Optimization strategies can’t live on an island.  In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.

It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together.  In Februrary of this year, Google changed the game with their release of  “Google Panda”.  SEO used to be about keywords and link-building, but search engines are now thinking like people.  As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.

In the next part of this series, we’ll focus on keyword analysis, and how you can determine which keywords will most efficiently boost your site’s SEO.

Want to learn more about combing your Social, Content and SEO Strategies?  Be sure to check out the entire series of videos.