This is Part Three of a Four Part Series Featuring Nick Saber, President of the Pulse Network, and Rebecca Slosberg, Account Executive at The Pulse Network, Discussing the Topic of Search Engine Optimization.
Not all websites are created equal. The content management system that you most likely use to create your blog exists under different rules than an internal website.
The ease of use of content management systems is great for efficient creation, but it causes some changes in the way you should think about SEO. Your keywords need to find their way into Title tags, which are the first thing Google will read, the content of the blog itself, and in the tags at the bottom of the post. But beyond keywords, maximizing SEO also revolves around a complicated system of link building.
Miss one of the earlier installments of this series? You can watch all four videos here.