But how can you make sure you cram your full message into a short video? It’s all about planning and packaging your digital video content the right way. Butch Stearns and Tyler Pyburn have some tips for keeping it short without cutting out the key points.
Everyone wants to get eyeballs on their online video content. What good is it to spend time and resources on digital video production if none of the right people see it?
An article in American Express’ OpenForum on this topic caught our eye, and we decided to dive in a bit deeper to some of their points. First and foremost, before even deciding to begin creating content, you need to know what your goals are. Why are you making this video? What are you hoping to accomplish? Defining the goals of your video project clearly is the first step to creating an effective, shareable piece of video content.
In this video, we discuss some examples of different types of videos you can think about creating, and what situations they may be effective in.
Here at The Pulse Network, we’re constantly searching for new ways to maximize professional video production, both in our Canton, MA studios and on the road at events.
We’ve used plenty of different solutions here trying to maximize the power of our equipment in a minimal amount of space. The goal is to pack the punch of a full-scale TV Studio without filling four full rooms with equipment and staff. One of the solutions that we’ve found great success with is the NewTek Tricaster.
We used the TriCaster, along with a litany of other products, to help broadcast live from the South Lobby of the 2012 NAB Show. In a small space, we were able to set up and execute a high-definition multiple camera shoot, complete with multiple outside production machines feeding our broadcast, and send it back out, fully produced, to our live stream over embedded SDI.
NewTek also created a fair amount of buzz on their own at The NAB Show, debuting a new product that they hope will change the game for portable live production.
We had a chance to sit down with Philip Nelson, SVP of Artist & Media Relations at NewTek to discuss NewTek’s newest products, and why they find the NAB Show so valuable.
For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.
Putting together a professional video production solution isn’t about one or two technologies. It’s about a collection of products and technologies coming together to build a full-service operation.
The NAB Show is one of the only places where you can get all of your answers in one place. From Sony, to Newtek, to Blackmagic Design and so many more, all of the major players in broadcasting and content creation are there, making the show a phenomonal resource to help you figure out which direction is right for your video production.
In this video, we talk about personal experiences at The NAB Show, and how they have shaped the way we approach content creation at The Pulse Network.
Digital content creation has become a whole new ballgame thanks to changes in professional video production technology.
What once took weeks or months to execute now takes hours, and what once cost millions now costs thousands. The entire scope of video production has shifted to allow greater flexibility at a much lower cost. Products like the TriCaster from Newtek shrink a traditional TV studio into a box at a fraction of the cost. In this video post, I explain how the shift in technology has truly changed the way we think about professional video production.