Marketing Your Video Content – Keep It Short

May 29, 2012 by

While the average length of web videos is actually climbing at a rapid pace, the reality is that the shorter your video is, the better chance you have of a viewer sticking around for the duration.

But how can you make sure you cram your full message into a short video?  It’s all about planning and packaging your digital video content the right way.  Butch Stearns and Tyler Pyburn have some tips for keeping it short without cutting out the key points.

YouTube Preview Image

Want more? Check out the rest of this series on YouTube, or connect with Butch Stearns on Twitter.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , ,

Marketing Your Video Content – Choosing a Video Type

May 23, 2012 by

Once you’ve decided what you want to accomplish with your web video production, you need to decide how best to do this.  What type of video will you create to achieve the goals you set out to reach?

Different types of videos  can work to generate different results.  Customer testimonials can go a long way to building confidence in a potential buyer, but a conversation-based video can successfully engage a viewer.  Which video type is right for you?  Tyler Pyburn and Butch Stearns discuss some of the pros and cons to video types you may consider before starting your next project.

YouTube Preview Image

Want more? Check out the rest of this series on YouTube, or connect with Butch Stearns on Twitter.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , ,

Marketing Your Video Content – Defining Goals

May 21, 2012 by

Everyone wants to get eyeballs on their online video content.  What good is it to spend time and resources on digital video production if none of the right people see it?

An article in American Express’ OpenForum on this topic caught our eye, and we decided to dive in a bit deeper to some of their points.  First and foremost, before even deciding to begin creating content, you need to know what your goals are.  Why are you making this video?  What are you hoping to accomplish?  Defining the goals of your video project clearly is the first step to creating an effective, shareable piece of video content.

In this video, we discuss some examples of different types of videos you can think about creating, and what situations they may be effective in.

YouTube Preview Image

Want more? Check out the rest of this series on YouTube, or connect with Butch Stearns on Twitter.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , ,

Portable Live Production and NewTek – The 2012 NAB Show

April 24, 2012 by

Here at The Pulse Network, we’re constantly searching for new ways to maximize professional video production, both in our Canton, MA studios and on the road at events.

TPN On the NewTek Tricaster at the 2012 NAB Show

We’ve used plenty of different solutions here trying to maximize the power of our equipment in a minimal amount of space.  The goal is to pack the punch of a full-scale TV Studio without filling four full rooms with equipment and staff.  One of the solutions that we’ve found great success with is the NewTek Tricaster.

We used the TriCaster, along with a litany of other products, to help broadcast live from the South Lobby of the 2012 NAB Show.  In a small space, we were able to set up and execute a high-definition multiple camera shoot, complete with multiple outside production machines feeding our broadcast, and send it back out, fully produced, to our live stream over embedded SDI.

NewTek also created a fair amount of buzz on their own at The NAB Show, debuting a new product that they hope will change the game for portable live production.

NewTek at the 2012 NAB Show

We had a chance to sit down with Philip Nelson, SVP of Artist & Media Relations at NewTek to discuss NewTek’s newest products, and why they find the NAB Show so valuable.

 

 

 

YouTube Preview Image

For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

Filed Under: 2012 NAB Show, General Tagged With: , , , , , ,

Digital Video Production and Shifting Technologies: The NAB Show

December 28, 2011 by

Putting together a professional video production solution isn’t about one or two technologies.  It’s about a collection of products and technologies coming together to build a full-service operation.

The NAB Show is one of the only places where you can get all of your answers in one place.  From Sony, to Newtek, to Blackmagic Design and so many more, all of the major players in broadcasting and content creation are there, making the show a phenomonal resource to help you figure out which direction is right for your video production.

In this video, we talk about personal experiences at The NAB Show, and how they have shaped the way we approach content creation at The Pulse Network.

YouTube Preview Image

For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: General Tagged With: , , , , , ,

Digital Video Production and Shifting Technologies: An Overview

December 20, 2011 by

Digital content creation has become a whole new ballgame thanks to changes in professional video production technology.

What once took weeks or months to execute now takes hours, and what once cost millions now costs thousands.  The entire scope of video production has shifted to allow greater flexibility at a much lower cost.  Products like the TriCaster from Newtek shrink a traditional TV studio into a box at a fraction of the cost.  In this video post, I explain how the shift in technology has truly changed the way we think about professional video production.

YouTube Preview Image

For more on the discussion about Shifts in Technology, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: The Pulse on Tech Tagged With: , , , , , , , , ,