This is part three of a five part series between Tyler Pyburn, host at The Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network, as they hash out what goes into creating good content.

When creating good content it’s essential to understand the basics of communicating effectively. In order to keep someone’s interest in what you’re saying it’s so important to be conversational. Make the content about them. Communicate in front of a camera or into a microphone the same way you would communicate while having a conversation with your friend. This may seem “easier said than done” for some people, so I’ll break it down for you. Start out with a question to catch your audience’s attention. Make them care about what you’re saying. By starting off with a question, your audience will immediately start thinking about a logical answer, which in fact will make them engaged in your subject matter. Making it about your audience opens that channel of communication, which is a vital part of creating good content.

In part four of this series I’ll dive into how to make people care about your content.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com