This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.
The vast majority of browsers open on a search engine. According to a report from Online Media Daily, 92% of adult internet users utilize search engines to find information online.
How are these users finding you when they search online? Understanding the way that people find their way to your website is the first step to building a strong keyword strategy. Google Analytics allows you to find out how people are finding you, and services such as Google Adwords analyze the content of your site to determine the ways you should want people to find you.
The key is taking the list that you should be ranking for, and using that list to your advantage. So how do you make sure your website lands above the fold on a google search? We’ll try to help you get started.
In part three of this series we’ll dive into how to build your website around an SEO strategy.