Jennifer Wong of HasOffers takes a different approach in this Spotlight on IMS as she shares five things that marketers should stop doing in order to make the best use of their time and see better results.
1. STOP talking about attracting demand.
Focus on attracting demand with the content you publish socially, the content on your website and your SEO efforts. Creating relevant content and being more likeable will help attract customers to your business.
2. STOP creating content for the sake of creating content.
Understanding buying personas, your target audience, and the relative buying cycle can help you create authentic, exciting content for your audience. Polls, surveys and video are all fun ways to engage your audience.
3. STOP treating SEO, content and social separately.
These three pillars of inbound marketing are great complements to one another, and implementing an integrated strategy will help you leverage each of these tactics and see the best results.
4. STOP obsessing over Fans and Followers.
Rather than focusing on the number people in your social media audience, shift your attention to who your audience is. Doing so will help you find the best ways to engage with them, and ultimately convert them into customers.
5. STOP making decisions based on the wrong metrics.
Marketers have access to tons of key metrics and data to create reports for making decisions on what is and what is not working for your organization. Utilize this data to make better decisions and achieve greater results.
Check out the rest of our Spotlight on IMS New York series, featuring some of the brightest minds from the IMS Community, as we roll them out over the next few weeks leading up to the show.