The offline and online worlds are merging more and more today. Commercials and ads are constantly driving people to Facebook and Twitter but what happens when the customer arrives at the social network? At the 2012 Inbound Marketing Summit New York, Trip Kucera hosts an expert panel with Kevin Palmer, Mark Cooper and Cody Barbieri to answer your questions regarding Fan Marketing and how you can use it to convert “Likes” and “Tweets” into a ROI for your efforts.
Growth means opportunity. As social networks continues to grow, so do the opportunities to capture your audience and build brand loyalty for repeat sales. There’s a reason why Facebook not only displays the number of “likes” on your page but also the number of people discussing it as well. It’s great to have a million “likes” but if only 10 people are talking on your page, then your main objective is to “listen” to who your customers are and what they want.
Some topics the panel touched on to optimize your Fan Marketing strategies include:
- Great Content is still king to driving customers to social networks.
- Build your products and responses based on feedback from customers.
- The three most important factors to get the best performance out of your campaign.
- Engagement programs. All brands need to figure out what their “steampunk” is.
- The positives and negatives of fan interaction.
- Fan Marketing tools that are essential to a successful campaign.
Fan Marketing and the landscape of social media can still be considered as the Wild Wild West for some marketers. With social interaction comes risks, but the positives far outweigh the risks when it comes to building strong relationships with your customers and forming a community of like-minded people to strengthen your brand.
If you want to learn how to convert a fan into a potential customer, watch the video below.