Promoted Advertising, Twitter – The Pulse on Marketing

March 5, 2013 by

After receiving a $100 gift certificate to use on Twitter Saman Kouretchian, @SamanKour, conducted a experiment on promoted tweets. Saman joined Tyler Pyburn, @TyPyburn, discuss his experience on Twitter. In the interview Saman will lay out the the pros and cons for paid advertising on Twitter.

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Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live First and Third Tuesday of the Month at 11 a.m. Eastern Time only on The Pulse Network.

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Filed Under: Content Marketing 360, The Pulse on Marketing, The Pulse on Marketing Show Tagged With: , , , ,

How Brands can use Live Streaming Technology to reach their Customers

August 9, 2012 by

I have spent most of my career as a TV and radio Sports Broadcaster .  For years, I reported from “live shots” that were conducted using Satellite trucks and 2-3 man crews to simply be able to get a signal up.  In the news business, the live aspect of getting information out can be vital to advancing the story.  There is an immediacy, unique perspective, rich, engaging experience and often times a different perspective offered to viewers.  Brands can achieve the same qualities and same experience with their potential customers by employing a live component to their content.  And to do this, it is easier and cheaper than ever.

In this video, watch and listen as Mike Savello and I talk about how brands can use live streaming technology to reach their customers.   We discuss how a big brand like Ford is employing LiveU streaming technology to create an engaging experience by following “The Amazing Race”.   We also talk about a smaller brand called Honest Tea that used live streaming capabilities in their campaign to measure and rate the honesty of several major cities.

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As someone who has made the leap, somewhat successfully, I think? from mainstream media to online media with The Pulse Network,  it’s exciting to work with clients and help them reach customers with a rich, engaging, unique and different experience by offering them the ability to “Go Live” with their content.

Contacts:  BStearns AT ThePulseNetwork DOT com   Mike AT LiveU DOT TV 

Filed Under: The Pulse on Tech, The Pulse on Tech Show Tagged With: , , , , , , ,

Media Use and Marketing Strategies-Growth of Social Networking Sites

May 8, 2012 by

When we talk about the second screen, we can not forget that a good amount of it can come from social media. Consumers like to have conversations about what they are watching and a great tool that tracks internet trends is comScore. In terms of overall audience, Facebook, Twitter and LinkedIn are the big 3. However, in terms of engagment with channels, two out of the top three may surprise you. Facebook is still dominant throughout most channels, but Tumblr and Pintrest are a close second and third. Users are not necessarily going to Twitter.com but are accessing it through other channels and devices.

The most recent social network that has taken the world  by storm is Pinterest. It is a rich, fun, and attractive place to hang out. Similar to the Pulse Network, they follow the motto that if you want to create engagement, you need good content. Having good content creates community.

In the video below, I discuss further the growth of social networking sites.

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Watch the rest of my series on media use and marketing strategies.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

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Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

Media Use and Marketing Strategies – Finding the Right Mix

April 24, 2012 by

Media consumption continues to evolve, impacting decisions marketing leaders need to make about targeting, channels, ad spend and more. Yet, it’s never been more important to find the right mix especially as mobile use and multitasking (e.g., second screen use) continue to take off, even while certain traditional media like TV continues to hold the dominant share of Americans weekly media time. So where do you start? I recently sat down with my colleague Tyler Pyburn to look at some of the recent Nielsen data on consumer media usage and compare notes on where we see opportunities for marketers. For sure, web and mobile and social networks continue to ‘eat the world’ as Barry Libert has put it, yet interestingly, the time spent viewing broadcast TV in the US still swamps time surfing the web!

But whether online or offline, consumers are increasingly connected (in 2012 there will be 1.43 billion social network users worldwide, says eMarketer) and using many different devices to receive information. Which make it critical and often overwhelming to find the right blend to satisfy the new connected consumer. Fortunately there’s also lots of upside for marketers who ‘get it.’ Like the opportunity to determine once and for all which half of our advertising spend works (or doesn’t). Or how to tap the full potential of big data by knowing exactly what our customers want, the correct channel and ‘language’ to speak, and just the right message. In fact, messaging is more critical than ever, with more distractions and the need to not only pick the right content and the right channel, but also to tell stories across all channels, equally well.

Take a look at this video for more thoughts and the first part of our discussion about media use, strategies and what it means to marketers.

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Watch the rest of my series on media use and marketing strategies.  Also I’d love to hear from you with questions or comments – just Tweet or email me at abonde@thepulsenetwork.com.

 

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , ,

IMS NYC 2012:Barry Libert of OpenMatters

March 26, 2012 by

How is it possible that social and mobile networks  are eating the world? The younger generations see social networks as their predominant network more than their own town or religion. For example, Twitter has more members, 310 Million to be exact, than there are people in the United States. And because of this, companies are realizing that that the digital world has a massive impact on them and how they run their business model. This is what Barry Libert explains at IMS NYC 2012.

Barry insists on companies staying up to date with the latest technologies so that every type of client can be reached. Traditional media is not having as much of an impact anymore in the digital world, supplanted by the need for an informed digital strategy.

Check out Barry’s entire presentation below:

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Digital Marketing Lessons From the NHL: Making Stars Accessible

January 18, 2012 by

For fans to truly connect with a sport and go from passive viewers to zealots, they need to feel like they know the star players.  For the NHL, this has long been a struggle.

Part of the NHL’s re-vamped social media marketing strategy included an effort to bring the fans closer to the best players on ice.  From creating innovative ad campaigns with Alex Ovechkin, to bringing fans inside the locker room leading up to the Winter Classic, the NHL has put a much greater emphasis on social media branding.

In this video, we delve deeper into how John Collins and the NHL have leveraged their digital assets to increase awareness of their game, and bring fans closer to the action than ever before.

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For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter

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The Pulse Network Solutions – Twitter Promotions

August 15, 2011 by

This is part four of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

In this episode Butch and I look at Twitter and how this social channel has emerged as a key communication tool, listening platform and even an efficient ‘list builder’ for digital marketing campaigns.

From a marketers’ standpoint, Twitter is deceptively simple. Find some folks to follow, reply to a few tweets, push out updates, and repeat. Yet, when you think of Twitter as a campaign platform with some similarities to both Facebook, in terms of running promotions, and email marketing – but with a self-building list – its potential gets pretty interesting.

And if you are focused on reaching influencers as part of a B2B marketing campaign, Twitter become even more attractive.  Especially when you consider that the profile of many early (and heavy) Twitter users is concentrated around analysts, marketers, media types, and technology buyers.

Functionally, Twitter also plays a distinct role vs. Facebook and LinkedIn.  If Facebook and LinkedIn are all about a ‘place’ (for your content and discussions), Twitter is more of a ‘time’ – where you interact, and sample what’s hot, and link your friends to what’s interesting.  But in many cases that content lives elsewhere – like on your blog or Facebook page.

Successful social marketing is about programming, and aligning with the language and social gestures of each channel. At a high level, there are three steps we follow at TPN when building your presence on Twitter and launching a campaign: an assessment of your goals, content mix and audience; development of a campaign calendar; and promotion building – think contests and fun ideas that promote engagement within your community (using a tool like Offerpop). For example, we promote our Inbound Marketing Summit event through different social media by creating promotions on both our Facebook and Twitter page, and amplifing these programs via special hashtags and our website and email newsletters.   Remember – even while you focus on one channel like Twitter, it’s all about engaging everywhere!

 

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I’d love to hear what you think.  How are you using Twitter as part of your marketing mix?  And in case you missed Part 3, I explained how our Executive Briefing 3.0 helps to break the bottleneck in getting executives to blog and post on social channels like Twitter.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email, abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

 

Filed Under: The Pulse on Marketing, The Pulse on Tech Tagged With: , , , , , , , , , , , , , , , , ,

Storytelling Drives Social Media Marketing: Conversations Lead to Conversations

August 5, 2011 by

This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they determine how storytelling drives social media marketing.
It’s every marketer’s goal to get people to go from casual conversations about your brand, to having conversations about your products, to having them consider buying the product – and buying it, and then telling everyone about it!

In referring back to our formula for social marketing, if you create shared experiences and make it easy to spread the word, it’s exponentially easier to provide in-context offers or sign-ups that takes you down the path to social commerce. This is really about in-context marketing, and at it’s extreme we are talking about bringing the ‘store’ right into the channel like JC Penny’s facebook page – and early example of “F-Commerce.”

Shopping right from your favorite merchant’s Facebook page may be a stretch for a lot of companies, but delivering deals, creating a way to share offers with friends, and building fun ways to talk about your products and spread the word to their friends is key to creating more educated – and motivated buyers.

 

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In case you’ve missed Part 3 of this series, in that post we talked about curation, one of the hotter topics in social media today.

 

In part 5 of this series, we will talk B2B conversations and social marketing, and the best ways to engage in these types of communities.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email, abonde@thepulsenetwork.com.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

 

 

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