CEO Corner: Overview of Merchant Cash and Capital

Founded by CEO Stephen Sheinbaum in 2005, Merchant Cash and Capital is an alternative financial company which focuses on raising money for small to medium sized businesses. While many SMBs have a difficult time fundraising and have limited access to capital, Merchant Cash and Capital takes an alternative approach to funding by working with merchant processors to send interest payments directly to lenders directly from gross revenues, rather than focusing on net income or other metrics.

Watch the video below to learn more about how Stephen Sheinbaum’s Merchant Cash and Capital helps small to medium sized businesses:

As opposed to the traditional financial system, Merchant Cash and Capital doesn’t require any collateral for borrowers. Conventionally, borrowers are required to have valuable assets such as real estate or stock portfolios to put up as a guarantee. Merchant Cash and Capital also expedites the application process for SMBs, with the entire application process only taking a couple of days.

Interested in learning more? Click here to view the entire interview with Stephen Sheinbaum and Stephen Saber.

CEO Corner – Questionmine Takeaways

“Staying one step ahead.”  It sounds so simple.  It sounds so automatic.  But that is potentially one of the most critical responsibilities of a CEO.

YouTube Preview Image

In this episode of CEO Corner, we talk with Gary Spirer CEO of Questionmine, where he lays out some basic principles of being a great CEO – whether you are launching a business or growing a business.  And remember – if you are not growing, you are shrinking – so for every CEO – it is always about growing a business.  For me, staying one step ahead is a mantra that every CEO needs to always be thinking about.  And take note – it is not two steps ahead or five steps ahead.  Gary does a great job of explaining that one step is the magic.  In explaining it, he tells other CEOs that it is not about seeing the future and predicting the future and being a futurist.  Instead, it is about seeing the direction of the future and pointing the company in that direction.  Customers do not buy futures – they buy in the present and they buy a company that can see the future opportunities and align themselves with that – staying one step ahead.

 

I also found this other statement thought provoking – “we do what we do well”.  In other words – yes – there are other things we could do as a company but Gary keeps the company focused on the core competencies that it can do well, not letting it or anyone get distracted.  This discipline is critical – especially when coupled with the challenge of staying one step ahead.  And with that, Gary spends a lot of time with his company focusing on demonstrating the value of what they deliver.  So often, companies fear defining and measuring the ROI of their offerings.  But more and more, that demonstration of ROI is becoming the differentiating factor for successful companies.

And finally, make the sale simple.  Customers have a difficult time if they feel they have to decipher your selling proposition and make their own determination of the value that you bring.  Make it simple, clear, and understandable.  Don’t be afraid to over-simplify it – as we talk about often on CEO Corner – in a lot of ways the elevator pitch has become even more condensed and the challenge to simplify the message even more critical.

Check out the episode of CEO Corner with Gary Spirer from Questionmine – there is a lot to learn about being a great CEO and Gary lays out these critical success factors in a very clear and concise way as he walks us through the evolution of Questionmine.

Be sure to watch the full CEO Corner with Questionmine and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.  Interested in being a guest on CEO Corner?  Contact Bruce Karten, bkarten at ThePulseNetwork DOT com.

Video Myths Debunked – Myth 4: Online-only Media Advertising

Online-only media has it advantages when it comes to advertising, a more targeted audience base and cheaper implementation, but is it more attractive in the grand scheme?

Yes, digital video is engaging on a real-time level that traditional media can only hope to grasp at but it is also driven by the audience.  The consumer is going to dictate what type of content they want and where they want it online.  All in all, I believe that online video is more inviting for the simple fact that it is targeted.

What do you think?  Is online-only media less attractive to advertisers than traditional media? View my video below and let me know what you think:

YouTube Preview Image

Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Video Myths Debunked – Myth 3: The Acceptance of Digital Video Viewership

Experts used to believe that the shift from traditional tv viewing to digital would take over five years, they were wrong it happen a lot faster and in a different way.  Digital video did not battle with traditional television instead it was accepted and became apart of the integrated experience.

Marketers, CEOs, and businesses need to understand that long-form video works within digital content.  The consumer is willing to watch online; the play now is finding how to blend your online with your offline.

Check out the video below for more on myth 3 of the five video myths debunked at the NewFront.

YouTube Preview Image

Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Video Myths Debunked – Myth 2: At-scale Online Video Options

Contrary to popular belief the online video space is not solely for entertainment purposes.  As I stated before, the digital video audience wants to be informed about a given topic which allows for much more targeted messaging.

The challenge becomes handling your message, I use the example of a friend of The Pulse Network whom produces political content in the Florida region.  The audience of the content is going to be deeply engaged and attaching advertisement with the pieces will be successful if you understand the viewers.  At-scale online is achievable but not with the same message that works in television and discovering what type of marketing works for the audience is the challenge.

Watch below as I address myth 2 on five video myths debunked at the NewFronts.

YouTube Preview Image

Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Video Myths Debunked – Myth 1: Online Video is Niche

If the digital revolution has taught us anything its that online video is not a niche trend, it is everything.  Factors like cost of production, delivery, and accessibility decreasing have greatly influenced the ability for every enterprise to utilize content however the biggest player has been users.  The online community no longer wants video to just entertain, content needs to info.
Check out the video below as Tyler Pyburn and I break down myth one of the five video myths debunked.

YouTube Preview Image

Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Analytics- Content Automation Life Cycle

The phrase, “there’s no room for trial and error” applies to analytics today. In today’s digital age, if you can’t measure it – don’t do it.  If you can pay attention to what you’re measuring, you can focus more on what’s working for you.  When looking at analytics, it’s not just about the social media numbers, but where they came from and who is viewing your information, which helps you determine where the value is. Some popular analytics tools include Google Analytics and Simply Measured.

Below I explain more about the value of Analytics:

YouTube Preview Image

 

Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Distribution – Content Automation Life Cycle

Distribution is a term that can be perplexing to many. Think of distribution in terms of social media – social media is all about sharing quality content to your audience who in turn shares with their audience. The problematic issue with social media is every channel is unique and so is the audience, what works on Twitter usually does not translate on Youtube.

At the Pulse Network, we differentiate ourselves by thinking of distribution as a content centric solution.  It’s not just about what you do with the content and where you send it, but our platform figures out how each ”lives” differently on multiple distribution social channels.

Below, I explain more about distribution and how pushing content varies with each social media channel:

YouTube Preview Image

Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Syndication – Content Automation Life Cycle

Syndication is a word that gets tossed around frequently in the Content Automation Life Cycle – but what does it really mean for your brand or business? Once you’ve created and curated your content – syndication is vital  to engage your audience in the communication process. The idea of syndication is to use automated tools to generate your content through various social media and digital channels, including email, newsletter, and mobile.

At the Pulse Network, our emphasis is to engage the audience anywhere, anytime and through any channel.  Through microsites and newsletters, we give you the ability to push any type of content where you want and to whom you want.  Once you have the syndication system in place, you are able to focus on your content and building your brand.

Below I explain more about the syndication process:

YouTube Preview Image

Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Content Curation-Content Automation Life Cycle

I find that the second part in the automation life cycle, content curation, to be one of the most attractive steps for companies to maximize their opportunities. Consumers want to know what you find important as an executive, thought  leader, or industry leader.  However not everyone has time to write a blog post about what they find fascinating and why.  Therefore, content curate is a process that grabs all the article you read and pushes them out the audience and says, if you only read a certain amount of material today, this is what I want you to read.

In The Pulse Network’s platform, we look to curate three pieces:

  1. Articles
  2. Tweets
  3. Videos

It comes down to simplicity, so we made a one-click option to curate so that we can pull in searches, tags or channels.

Below, I explain more on the benefits of curation

YouTube Preview Image

Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Watch a Live Demo!
Each week, The Pulse Network Team performs a live platform demonstration to show how our technology can help you grow your business.
Tuesdays @ 4PM ETRegister Today

Content Marketing 360:
Lead Generation: The Back Bone of Your Business

Content Marketing 360 brings subject matter experts from all areas of content marketing to give clear, actionable tips for digital marketers to implement into their marketing strategies. In this LIVE webisode, Neil Baron from Baron Strategic Partners will review and analyze current marketing trends and provide 5 tips to create a strong lead generation process.

Wednesday, April 23 @ 2pm ET
Register Today