While the way we think about events has shifted dramatically to include virtual events, there is still tremendous opportunity to create content around face-to-face events.

Leading up to a face-to-face event, content creation can be used to create buzz and excitement about the upcoming event by showcasing primary players and ideas that will be featured at the event.  During a conference, shifting technologies have changed the landscape of live video production to allow content creation to happen live over the web right from the floor of an event.  Finally, once a face-to-face event wraps-up, you can make the great content from that event live on forever.

In this video, we provide specific examples of how The Pulse Network has approached the challenge of digital content creation before, during and after face-to-face events.

Want the rest of this series?  Check out the full playlist of this conversation on YouTube, or reach out to Butch Stearns on Twitter to continue the conversation.