TPN Team Joins Over 30,000 in Annual Walk for Hunger

May 6, 2013 by

On Sunday, May 5, 2013, The Pulse Network Team participated in Project Bread’s 45th  Walk for Hunger. Project Bread, a Massachusetts non-profit organization, puts on the Walk for Hunger every spring in order to raise money for Massachusetts families who struggle to put food on the table every day. This year, the Walk for Hunger raised $3.1 million which is donated directly to over 430 emergency food programs that support families in crisis.

 

 

team-photoThe Pulse Network Team joined over 30,000 individuals in the 20-mile walk through Boston, Brookline, Newton, Watertown and Cambridge, raising close to $1,500 – enough to provide 72 families with a hot meal and a week’s worth of groceries through a weekly supper program.

Unfortunately, the number of Massachusetts residents who are at risk for hunger increases  every year. Through supporting local organizations like Project Bread, The Pulse Network aims to provide assistance for our own neighbors and members of our communities who are in need.

Thank you to everyone who donated to our effort this year! To see pictures of The Pulse Network team participating in the Walk for Hunger, click here.

 

Filed Under: The Pulse Network News Tagged With: , , ,

The Top Five Reasons to Attend IMS New York 2013

March 4, 2013 by

Here at The Pulse Network, we’re really excited about the next Inbound Marketing Summit, set for April 3-4 in New York City. The Inbound Marketing Summit is simply the premiere event for enterprise CMOs, business leaders, agency executives and their teams to learn and leverage digital, mobile and social media marketing

For our second year in the big apple, we’re bringing you over 40 speakers, 300 attendees and great keynotes from today’s most innovative marketing and business leaders.

In case you’re not convinced, I put together My Top Five Reasons You Need to be at IMS NYC 2013.

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We’d love to see you in New York, so take a minute to register for the event to reserve your spot today.

 

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

Social And Broadcast Media – Shifting Technologies

March 2, 2012 by

In the past, broadcast media had innumerable barriers to entry, first and foremost with high costs for equipment.  Now, HD Video Production technology is shifting on a daily basis, and every individual, not to mention business, has the ability to become a broadcaster.

So how should you take advantage of new, cost-effective technology to make creating great content a reality?  It’s as simple as jumping right in.  In this video, we discuss why it’s vital to jump right in to digital content creation, and why waiting around will only get you left behind.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

Filed Under: Digital Leaders Tagged With: , , , , ,

B2B Social Media Myths Busted: Is Email Dead?

December 1, 2011 by

Email is Dead… Long Live Email!

Despite the warnings of some, e-mail is not going away; it’s transforming.  No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points.

However, design is not the only thing that is changing with email. There are many more different ways that we can consume email, whether it be via computer or phone. Past that, there are different operating systems on those devices that handle emails differently.  Emails have even become an important part of the social CRM landscape and social media marketing in general. To finish up this series on busting social media myths and using social media for business, I explain how to understand the transformation email has gone through.

Didn’t catch the other parts of the series?  Check them out right here: Part One, Part Two, Part Three, Part Four.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Five of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

Filed Under: General Tagged With: , , , , , , ,

B2B Social Media Myths Busted: Are We Ignoring Mobile?

November 30, 2011 by

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred.  Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices.  Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value.  I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series?  Check them out right here: Part One, Part Two, Part Three.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
Filed Under: The Pulse on Marketing Tagged With: , , , , , , , ,

B2B Social Media Myths Busted: Can You Effectively Move Online-to-Offline?

November 29, 2011 by

How Well Do Social Media Tools Build Offline Relationships?

Social media tools are key in bringing online relationships offline and vice versa.  If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations.  If you are starting offline, social media services and networks allow you to extend your conversation online and create a unique channel for customer engagement.  If you are still unsure of social media’s ability to bridge the gap, check out my talk with Tyler Pyburn on busting the myth that social media is only relevant for online activities.

Check out Part Four on Mobile Myths. Didn’t catch the other parts of the series?  Check them out right here: Part One, Part Two.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
Filed Under: General Tagged With: , , , , , , ,

B2B Social Media Myths Busted: Businesses Are Too Traditional

November 28, 2011 by

Actually, Social Media is Indispensable for Businesses

If someone would have told me two years ago that businesses are too conservative for social media, I would have agreed. However, since that time we have learned a lot more when it comes to the staying power of this “fad“; today social media is something that no business can afford to avoid.  Instead of seeing the features that social media provides as a threat to traditional ways of doing business; try embracing social media campaigns and promotions. You don’t need to be a social media expert, but it is essential that you utilize social media to move forward as a business.

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I quote from an article from by eWEEK.com about the Web2.0, which you can check out here.

Check out Part Three on moving your relationships online to offline. Didn’t catch the other parts of the series?  Check them out right here: Part One.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Two of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
Filed Under: The Pulse on Marketing Tagged With: , , , , ,

B2B Social Media Myths Busted: Social Media Is Not A Business Tool?

November 25, 2011 by

What Practical Benefits Does Social Media Bring to Businesses?

The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion.  Wrong! The days of social media being just a consumer platform are long gone. With the right social media marketing strategy you will reach the right businesses to drive offers and sales.

Jeffrey L. Cohen wrote a excellent article on SocialMediaB2B.com all about social media myths in business to business and the facts that prove them wrong.  I recently sat down with Tyler Pyburn to shed additional insight upon these myths and give some practical social media advice for businesses.

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Be sure to check out Part Two of this Five part series on 10 Chronic Social Media Myth’s Busted on the TPN Blog.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
Filed Under: The Pulse on Marketing Tagged With: , , , , ,

What Can Fictional Characters Teach Us About Great Leadership?

November 23, 2011 by

Even “Animals” Can Display Leadership

Great leaders come in all shapes and sizes.  We’ve talked about Presidents, managers, writers and CEOs in this series.  And now we make the leap to fictional characters.

One of the undeniably greatest leaders of all time is Otter. You don’t need to go back and read that last sentence again.  I’m talking about Otter, the Delta Tau Chi Rush Chairman in the classic movie Animal House.  Don’t believe that Otter’s a great leader?  Take a look

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Want more?  This is Part Five of a Five Part Series on leadership.  To watch the rest of the series, check out Part One, Part Two, and Part Three. You can reach Butch Stearns on Twitter @ButchStearns, and you can reach Tyler Pyburn on Twitter @TyPyburn

Filed Under: General Tagged With: , , , ,

What Drove Steve Jobs to Become a Great Leader?

November 22, 2011 by

The Late Innovator Mastered Both Thought Leadership and Executive Leadership

There are many words that are used to describe Steve Jobs.  Innovator. Visionary. Genius. But just as important as all of Jobs’ thought leadership and business innovations was his leadership ability.

Steve Jobs was a college dropout who was fired by the company he would eventually return to and make legendary.  Upon his return to Apple he became more direct and decisive than he had ever been before.  As for performance?  Well, the proof is in the numbers.  And while plenty of people are familiar with Steve Jobs’ accomplishments, in this post, I take a closer look at what motivated him to become such a great leader.

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Want more?  Check out Part Five of this Five Part Series on great leadership and business innovation. To watch the rest of the series, check out Part One, Part Two, and Part Three.  You can reach Butch Stearns on Twitter @ButchStearns, and you can reach Tyler Pyburn on Twitter @TyPyburn

Filed Under: The Pulse on Tech Tagged With: , , , , , ,
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