With so many events occurring these days, it is important to distinguish yours from the others. You want to assure your attendees and sponsors are equally happy and leave the event with knowledge, leads and the urge to share their experience with others. In this video, Aly Stanton of The Pulse Network shares her 5 tips for managing a successful event.
1. Assemble the Right Crew
Working with the right team of people to produce an event can help your event run smoothly. Establishing an open line of communication with these team members will also be helpful for ensuring that every logistical item is taken care of prior to the event.
2. Create a Comprehensive Agenda
If you have great speakers and a great budget, why wouldn’t people want to come to your event? By building a dynamic agenda with interesting, relevant topics and inviting speakers who are thought leaders in your industry, your attendees will be lining up to attend your event!
3. Establish a Realistic Budget
When you’re trying to accommodate the needs of multiple vendors and hundreds of attendees, it can be difficult to create a budget that encompasses all of those needs. Prioritize the needs of your clients and determine what important things need to be included and taken care of. Keep in mind what is most important for your clients.
4. Debrief with Everyone Involved
It’s important to collect feedback from vendors and attendees, but also to debrief with fellow event organizers and determine what worked best and what needs improvement. Events are machines with many moving parts, and members of your team will all walk away with a different experience. Follow up with everyone in the next week following the event to ensure that these experiences are still fresh in everyone’s minds. Develop actionable takeaways to apply to future events.
5. Pay Attention to Details
The smallest details, from badge layouts to audio quality, can make or break an event. Even something as simple as having coffee creamers available for attendees can make a huge difference. Pay attention to details to ensure an enjoyable, educational experience for everyone in attendance.