TPNI My5: 5 Tips on Managing a Successful Event from Aly Stanton

With so many events occurring these days, it is important to distinguish yours from the others. You want to assure your attendees and sponsors are equally happy and leave the event with knowledge, leads and the urge to share their experience with others. In this video, Aly Stanton of The Pulse Network shares her 5 tips for managing a successful event.

1. Assemble the Right Crew

Working with the right team of people to produce an event can help your event run smoothly. Establishing an open line of communication with these team members will also be helpful for ensuring that every logistical item is taken care of prior to the event.

2. Create a Comprehensive Agenda

If you have great speakers and a great budget, why wouldn’t people want to come to your event? By building a dynamic agenda with interesting, relevant topics and inviting speakers who are thought leaders in your industry, your attendees will be lining up to attend your event!

3. Establish a Realistic Budget

When you’re trying to accommodate the needs of multiple vendors and hundreds of attendees, it can be difficult to create a budget that encompasses all of those needs. Prioritize the needs of your clients and determine what important things need to be included and taken care of. Keep in mind what is most important for your clients.

4. Debrief with Everyone Involved

It’s important to collect feedback from vendors and attendees, but also to debrief with fellow event organizers and determine what worked best and what needs improvement. Events are machines with many moving parts, and members of your team will all walk away with a different experience. Follow up with everyone in the next week following the event to ensure that these experiences are still fresh in everyone’s minds. Develop actionable takeaways to apply to future events.

5. Pay Attention to Details

The smallest details, from badge layouts to audio quality, can make or break an event. Even something as simple as having coffee creamers available for attendees can make a huge difference. Pay attention to details to ensure an enjoyable, educational experience for everyone in attendance.

The Apples to Apples Comparison of Cloud Computing: The Pulse on Marketing

How can you properly inform customers of the advantages of your product and services? Effective content is a key component says William Toll of Profitbricks. Watch his conversation with Butch Stearns of The Pulse Network as they discuss the apples to apples comparison of cloud computing.

Smartwatch or Dumb Accessory? The Pulse on Marketing

Do you wear a watch? Are you ready for a smartwatch? Are smartwatches ready for public consumption? Butch Stearns of The Pulse Network listens to the Voice of the People as they discuss smartwatches.

Visuals Matter

written by Bob Collins, Content & Digital Strategy Director, The Pulse Network

visuals-matterMy father knew something that neuroscientists and researchers have been exploring for eons. Combing experiences and visual content is key to spurring long-term memories and supporting educational interests. He sat me down with a never-ending bowl of chocolate ice cream to watch the Apollo 11 Moon Landing, and years later took me to the movie The Great Waldo Pepper when I had do a report on Aviation for grade school.

Those moments are seared into my memory and are the foundation of my fascination with flight & space exploration.

These Hebbian experiences helped me better wire together an understanding these events – as related visual content and context got my synaptic cells firing together during the initial learning stage.

How Do We Learn?

How does modality of content and experiences promote the benefits of effective learning and memory – sensory, working and long-term memory?

Emergent neuroscience and visualization research now reveals glimpses of the science behind the saying “Visuals Matter.

The rapid advances of technology in literally every field, including communications, medicine, transportation, education, biotechnology, aerospace, and energy, have tremendously increased the amount of data and information at our fingertips. As we strive to make sense of unimaginably large volumes of data, visualization has become increasingly important.


Our brains are wired to process visual input very differently from text, audio, and sound. Functional Magnetic Resonance Imaging (fMRI) scans can now confirm a dual coding system through which visuals and text/auditory input are processed in separate channels, presenting the potential for simultaneous augmentation of learning.

This may seem self-evident to many content creators, educators, marketers and knowledge-driven organizations. And perhaps an example has never been more self-evident that the resounding success of The Khan Academy, an education organization with a library of over 3,000 videos to help people learn what they want, when they want and at their own pace.

Then there is the overwhelming popularity of the TED Talks Series of educators, business leaders, and innovators sharing their insights, research and stories – humanizing some of the most complex material into an engaging and very sharable medium.

One of my favorites was by creativity expert Sir Ken Robinson, who challenges the way we’re educating our children in his presentation ‘Changing Education Paradigms.’


One of the most interesting aspects of this particular presentation is the amazing increase in user engagement with the material when Robinson’s TED Talk was visually animated, interlacing visual story telling with an 11-minute version of the narrative.

The visually animated presentation was viewed over 8 Million times and shared across numerous social channels; the original, full-length video presentation of Robinson’s talk by comparison, had been viewed only 268,673 times.

How have you visually enhanced and re-imagined your content and knowledge to spur greater learning, awareness and engagement?

What stories and moments in your life have been forever enriched by mixing-up different media types and life experiences?

Visuals Matter Recommended Post:

19 Reasons You Should Include Visual Content in your Marketing

Interview: Tim Huckaby, Founder of Interknowlogy – CEO Corner

Butch Stearns and Stephen Saber of The Pulse Network sit down with Tim Huckaby, the founder of InterKnowlogy, a software company in California. Join them as they discuss recent innovations and taking the engineers out of revenue once each day for their special R&D program.

Real-Time Marketing on the Fourth of July

It’s that time of year when backyard barbecues can be heard throughout neighborhoods, patriotic parades march through city centers and American flags are on display everywhere you look.  Independence Day has a funny way of bringing people together – maybe it’s the warm weather, the nostalgia of celebrating our country’s freedom with friends and family and a sometimes overwhelming sense of patriotism.Real-Time Marketing

Many brands utilize real-time marketing during holidays, especially with the Fourth of July. Google creates an Independence Day Google Doodle for their home page., MSN, Yahoo, AOL also jump on the bandwagon by rebranding their homepages with patriotic-themed images.  This fourth of July, millions of Internet users in the US are expected to be flooding Facebook Newsfeeds, Twitter streams, and Instagram accounts with patriotic images and sayings. Even Spotify has released a playlist consisting of 30 Patriotic songs to its users.

Yesterday, USReal-Time MarketingA Today released a list of the 25 most patriotic brands – all of which are expected to be using social media to leverage their position on this list throughout the day. And at the top of the list? None other than American automobile company, Jeep. With models such as the Jeep Liberty and the Patriot, it’s no wonder they top the chart! Jeep is also using their social media channels to engage with users and Jeep owners, asking them to upload their most patriotic photos of their Jeeps in action.

Holidays are a great opportunity for brands to take advantage of real-time marketing; marketers can plan for the holidays and determine their campaign strategies ahead of time. So, if you happen to be online tomorrow, I’d be willing to bet you’ll see lots of red, white and blue.

On behalf of everyone at The Pulse Network – have a safe and happy Independence Day!

5 Reasons Why Content Curation is Crucial for Your Company

Content Curation

Content curation is the process of gathering relevant, insightful and targeted content – created by other sources – for the purpose of sharing the content with a specific audience. Content curation has become a powerful means of establishing one’s role as an authority in a specific field or industry, in addition to sharing  the type of content you’re consuming with your audience.

Chances are, you are a content curator – whether you know it or not. Do you have Pinterest boards filled with cool DIY projects? You’ve curated those projects. Is your Twitter feed a mix between links to your own blog, and shared articles that you find interesting and relevant? You’ve curated those articles.

Check out these 5 reasons why content curation is crucial for your company – and curate it!

1.     Build Thought Leadership

Curating content that is relevant and insightful to your audience allows you to brand yourself, or your company, as a thought leader in your particular industry. It is extremely insightful for your customers to know what you and your CEO are reading, and it will provide them with additional resources which will help them make well informed decisions.  Potential customers who are interested in your products and services will find your curated content valuable as it will help them learn about different aspects of your industry and lead them to make well-informed buying decisions.

2.       Curating Lends Credibility

One excellent example of how content curation lends credibility comes from The Pulse Network’s CEO, Stephen Saber. If you walk into a bank and sit down with a banker who is giving you financial advice, would you like to know where this banker is getting his or her information about current events from? Would it be helpful to know what publications he or she is reading regularly? If you learned that they are reading well-known, trustworthy articles from well-known publications, they have added an element of credibility as you know that they are well informed based on their content consumption. This is how one should think of content curation – you want to curate content that will lead your customers and prospects to know that you have a thorough understanding of your industry and will help them make good decisions.

3.    Improve Your  Social Content

One great thing about social media is that it gives brands an opportunity to showcase products and services to potential customers as well as share success stories of current customers. But your audience on social media will tune out pretty quickly if all you do is talk about yourself. Nobody wants to follow a brand that is constantly trying to sell themselves to their audience. Sharing curated content will help you build thought leadership, lend you credibility and keep your audience engaged.

4.       Educate Your ConsumersContent Curation

While you may be extremely knowledgeable regarding all things related to your industry, can you constantly produce educational content for your consumers? Curating content will help you educate your consumers with different perspectives and additional authorities. You will build a library of curated content over time which will provide to be an extremely valuable asset – internally as well as for your customers. Save your customers’ time by eliminating the need to sort through a myriad of content on the Internet and provide them with valuable information.

5.       You Don’t Have to Create the Content!

Pumping out highly-produced, thorough content can be difficult for small to medium sized businesses. Resource allocations and budget restrictions may only allow you to create a small amount of original content each month. By curating content, you are building a library of information for your audience while alleviating the pressure of having to be constantly producing original content.

The Pulse Network has created a content curation tool to enable our employees and customers to aggregate valuable information in one place – eliminating the need to comb through the Internet in search of good content. Check out The Pulse on Marketing to see how it works!

TPN Team Joins Over 30,000 in Annual Walk for Hunger

On Sunday, May 5, 2013, The Pulse Network Team participated in Project Bread’s 45th  Walk for Hunger. Project Bread, a Massachusetts non-profit organization, puts on the Walk for Hunger every spring in order to raise money for Massachusetts families who struggle to put food on the table every day. This year, the Walk for Hunger raised $3.1 million which is donated directly to over 430 emergency food programs that support families in crisis.



team-photoThe Pulse Network Team joined over 30,000 individuals in the 20-mile walk through Boston, Brookline, Newton, Watertown and Cambridge, raising close to $1,500 – enough to provide 72 families with a hot meal and a week’s worth of groceries through a weekly supper program.

Unfortunately, the number of Massachusetts residents who are at risk for hunger increases  every year. Through supporting local organizations like Project Bread, The Pulse Network aims to provide assistance for our own neighbors and members of our communities who are in need.

Thank you to everyone who donated to our effort this year! To see pictures of The Pulse Network team participating in the Walk for Hunger, click here.


The Top Five Reasons to Attend IMS New York 2013

Here at The Pulse Network, we’re really excited about the next Inbound Marketing Summit, set for April 3-4 in New York City. The Inbound Marketing Summit is simply the premiere event for enterprise CMOs, business leaders, agency executives and their teams to learn and leverage digital, mobile and social media marketing

For our second year in the big apple, we’re bringing you over 40 speakers, 300 attendees and great keynotes from today’s most innovative marketing and business leaders.

In case you’re not convinced, I put together My Top Five Reasons You Need to be at IMS NYC 2013.

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We’d love to see you in New York, so take a minute to register for the event to reserve your spot today.


Social And Broadcast Media – Shifting Technologies

In the past, broadcast media had innumerable barriers to entry, first and foremost with high costs for equipment.  Now, HD Video Production technology is shifting on a daily basis, and every individual, not to mention business, has the ability to become a broadcaster.

So how should you take advantage of new, cost-effective technology to make creating great content a reality?  It’s as simple as jumping right in.  In this video, we discuss why it’s vital to jump right in to digital content creation, and why waiting around will only get you left behind.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

Event Marketing 365:
10 Tips to Build a Kick-ass Marketing Campaign Around Your Event

Has your conference flat-lined? Are you not reaching the younger generation community members? How are you engaging with them before, during and after the event? In this webcast, Rick Quinn, GM of Event Marketing Platform at The Pulse Network, gives you ten actionable tips to creating a kick-ass marketing campaign.

July 9th @ 1pm ET
Register Today