If we learned anything from last week’s Inbound Marketing Summit New York, it’s that we are fascinated by numbers. As marketers and content creators, numbers are always on our mind, from the actionable data that drive our strategies to the social media scores that define our online presences. At this year’s IMS, even an armchair numerologist could attach a lot of numerical significance to the event, from the curious timing of the event (February 29) to the venue name (404), to the data-driven marketing ideas that permeated every session and conversation. There is no doubt: In the year 2012, data is on every marketer’s mind.
From the event’s onset, The Pulse Network set to create a rich body of data from the tweets and social conversations surrounding the event. One week later, I’ve taken a look back at the numbers that define the Inbound Marketing Summit experience and have put together something that I like to call the…
IMS Social Chatter Index
• Total number of tweets using the hash tag #ims12 during the two-day event: 1339
• Average Tweets per hour: 28
• Hour with the most #ims12 tweets: 9:00am – 10:00am, Wednesday, February 29 (142 tweets)
• Total number of tweets using the hash tag #ims12 during the entire week: 1614
• Average Twitter followers per #ims12 hash tag user: 3231
• Average Klout Score of #ims12 hash tag user: 37.5
Most talked about presentations:
• Tim Hayden, 121 tweets (featuring hash tag #ims12) during his 40 minute presentation
• Chris Brogan, 106 tweets during his 30 minute presentation
• Trip Kucera, 77 Tweets during his 30 minute presentation
You can learn a lot of interesting things by looking at the numbers and this is only the tip of the ice berg. And yet, by any measurement, The Pulse Network’s debut Inbound Marketing Summit in New York was a smash.