The first decision that needs to be made in creating a fan marketing campaign is the type of campaign you want to run that will accomplish your goals. There are a various number of campaigns that marketers can utilize on their social channels. I managed to break it down into three main types:
- Photo contest or exclusive offers on Facebook
- Brand promotion on Twitter
- Customer service on Facebook
Below, I discuss with Tyler Pyburn how to pick the right type for your fan marketing campaign.