Social Media Advertising – Who Will Control It?

May 10, 2012 by

The line between conversational content and advertising is blurred, if not gone altogether, thanks to the rise of social media.  But perhaps even less clear than the goal of the content is the question of who will ultimately control the revenue from social media advertising.

A recent Ad Age article  wonders who will ultimately end up controlling the massive amounts of money at stake in the social media advertising game.  Paid social media promotion is coming whether agencies, old-school and new-school alike, are ready for it.  The reality is that in order to capitalize on social media integration in advertising, only the companies that truly understand social and business will be able to adapt.

In this video, we discuss the changing world of social media advertising, and who could be best positioned to jump on it.

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To watch the rest of this series, check out the playlist on YouTube.  You can also connect on Twitter with Tyler Pyburn and Nick Saber.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , ,

B2B Social Media Prediction for 2012, Part 4: The End of the Debate on Social Media ROI?

January 19, 2012 by

There has been a long-standing debate among social media experts over whether it is possible to measure social media ROI.  What we are seeing now is that it is possible – like other marketing initiatives the way to measure social media campaigns is through creating “proxies” for sales in terms of leads and their position in the sales funnel.

As for mobile – the marketers see mobile as a new and different communications platform whereas what it is to the consumer is just another channel along the continuum of communication from a customer to a company.

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , ,

B2B Social Media Predictions for 2012, Part 2: Content Conversations Will Drive Business

January 13, 2012 by

In part one of my review of B2B social media predictions, I discussed how social media will become a “hub” for other marketing activities.  Social media lead generation and e-mail marketing are the next marketing strategies discussed in the B2B Social media predictions for 2012 article, and both of these fit into our theory of content conversations. Simply monitoring social media does not create opportunity for business; conversations in social media are what drive social media lead generation and e-mail marketing.

Interested in learning more?  Check out my video with Butch below as I go deeper into content conversations.

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , , ,