Marketing Your Video Content – Distribution

June 4, 2012 by

Creating engaging, focused content is just the first step in digital video production.  The best video in the world isn’t worth much if nobody sees it, so how do you decide how you should be distributing your content?

Beyond figuring out where to physically house your videos, you need to decide where you want to share them.  Each video is different, and each potential audience consumes video content in their own way.  Your goal as a video creator needs to be to figure out where your viewers are, and bring the content to them.  In this video, we discuss some basic tips for digital video distribution, and how to figure out how you should be building a video community around your digital content.

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Want more? Check out the rest of this series on YouTube, or connect with Butch Stearns on Twitter.

Filed Under: Content Marketing 360, The Pulse on Marketing, The Pulse on Marketing Show Tagged With: , , , ,

Getting Started with Web Content Marketing, Part 2: Different Forms

December 21, 2011 by

Creating great content as part of your content marketing strategy can’t be a sidebar; it has to be an all-encompassing mindset.

An important first step is to decide which form of content marketing your company can do well.  There are many different forms of content marketing, but the key is to remember that everything you do on a daily basis presents an opportunity for content creation.  In this part of the series, we discuss how to decide what form of content is right for your business goals, and the best ways to get people interested in the content you create.

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Want more?  Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , , , , ,