Creating engaging, focused content is just the first step in digital video production. The best video in the world isn’t worth much if nobody sees it, so how do you decide how you should be distributing your content?
Beyond figuring out where to physically house your videos, you need to decide where you want to share them. Each video is different, and each potential audience consumes video content in their own way. Your goal as a video creator needs to be to figure out where your viewers are, and bring the content to them. In this video, we discuss some basic tips for digital video distribution, and how to figure out how you should be building a video community around your digital content.