How to Use Green Screen For Digital Video Production – Part 5: What To Wear

It sounds simple enough: don’t wear green clothes on a green screen set.  And that’s absolutely true.  But there’s plenty more at play than simply keeping your Boston Celtics T-Shirt at home when you sit on a green screen set.

If you’re using a green screen for digital video production, you need to make it part of your planning for everything you set up on your virtual set.  Your clothes, your props, your logos and anything else that you want to put in front of the camera needs to be seen, and needs to be seen accurately.  Beyond that, any guests that you plan on bringing on set need to be prepped for this as well.  There’s a lot of thought that needs to go into clothing and props on a virtual set, and it should be far from an afterthought for someone launching a green screen studio.

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Want more?  This is Part Five of a Five Part Series on using green screen for video production.  To watch the rest of the series, click here.  You can reach Nick Saber on Twitter @NickSaber, and you can reach Tyler Pyburn on Twitter @TyPyburn

How to Use Green Screen for Video Part 4: Designing Virtual Sets

Designing an effective virtual set is perhaps the trickiest part of producing content on a green screen.  The more complicated you want a set to be, the more details there are on the design end, and the more potential problems you’ll encounter.

When you’re making a virtual set, you need to first clearly define what it is that you want to accomplish.  It’s very easy to get carried away and keep adding components to your set. Before you know it you’ve designed an entirely different atmosphere than you envisioned.  In many cases, it’s best to simply embrace the virtual world, and use it to your advantage.

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Want more?  This is Part Four of a Five Part Series on using green screen for video production.  To watch the rest of the series, click here.  You can reach Nick Saber on Twitter @NickSaber, and you can reach Tyler Pyburn on Twitter @TyPyburn

How to Use Green Screen For Digital Video Production: Doing Lighting Correctly

Lighting isn’t exactly the sexiest thing in TV studio, but it’s arguably the most important thing.  Without good lighting, all the best cameras, beautiful virtual sets and advanced green screen technology won’t save your videos from looking unprofessional.

So where do you start?  There’s an incredible range of equipment you can use to set up lighting equipment for a live video production, from a few hundred dollars to a few hundred thousand dollars.  Most people can make do on the lower end of that scale, as long as they’re doing it right.

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Want more?  This is Part Threeof a Five Part Series on  how to use green screen in digital video production with Tyler Pyburn, Host at The Pulse Network, and @NickSaber, President of The Pulse Network.

Check out the entire series right here: Part OnePart Two, and Part Four.

How to Use Green Screen For Digital Video Production: What Materials Should You Use?

Once you’ve decided on using a green screen to produce your video, you’ll need to decide what to use as your background.  Should you simply paint the walls green?  Will a green sheet do the trick?  Should you buy specialty equipment for your digital video production?  Making the right choice is essential to making your video look professional, and keeping the look of your virtual set crisp and clean.

Every room and every set is different, but some of the advanced video technology can help raise the production level of your content tremendously.  One of the advanced chroma key products available is the Chromatte equipment from ReflecMedia.  This is what we use at The Pulse Network, and it works great for Chroma Key, especially in small spaces.  The chromatte is a gray surface that absorbs green light from a light ring on the cameras.  This helps reduce the impact of light bouncing off of a wall or a screen and creating a shadowing effect on people and objects in your set.

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Want more?  This is Part Two of a Five Part Series on  how to use green screen in digital video production with Tyler Pyburn, Host at The Pulse Network, and @NickSaber, President of The Pulse Network.

Check out the rest of the series right here:  Part OnePart Three, and Part Four.

How To Use Green Screen For Digital Video Production, Part 1: Virtual Set or Physical Set?

If you’re starting a professional video production, one of the first decisions you’ll need to make is deciding between a green screen set and virtual set.  There are pros and cons to each, but here at The Pulse Network we use advanced green screen technology for our sets.

While the crispness of a physical set is tough to match, there are limitations to what you can do on a real set.  Working on a green screen adds a level of versatility that is helpful if you’re shooting multiple pieces of content with multiple target audiences.  In just seconds, you can completely change the look and feel of your set with a green screen, a task that is impossible when you’re working on a physical set.  Each person’s needs are different, but in the world of online video production, there are a myriad of advantages to using a green screen.

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Want more?  This is Part Five of a Five Part Series on how to how to use green screen in digital video production with Tyler Pyburn, Host at The Pulse Network, and @NickSaber, President of The Pulse Network.

Check out the entire series right here: Part OnePart TwoPart Three, and Part Four.

Creating Good Content, Have Some Fun

This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network, as they hash out what goes into creating good content.

 

In order to bridge the communication gap between you and your audience, it’s important to be a great conversationalist.

People who understand and grasp the concept of conversational communication have developed an audience that may not like them, but need to hear what you have to say next. One key component of communication that many people forget when trying to win approval of an audiences attention is laughter. Making a person laugh goes longer than you think. When creating conversational content, the easiest way to learn is through examples. I like to use Chris Brogan as a key example. Chris created a video of his son talking about a book he recently wrote. If you watch the video, all you can do is laugh! It turned out that because the video was so addictingly funny, it landed an endorsement with a book company. Whether it’s video, audio or even written text, if you make people laugh people are going to pick it up and share it to the world (“going viral”). Laughter gives people the ability to not only stay conversational, but it also creates great quality content that people will want to watch.

 

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In case you missed Part 3 of this series, I explained how communicating in a conversational manner went a long way in creating good content.

In Part 5 of this series I’ll be summarizing the concept of “creating good content” by giving viewers an outline of everything I discussed in the entire series.

 

Butch Stearns is the COO of The Pulse Network and can be found on his BlogTwitter, and LinkedIn.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

 

 

 

 

Storytelling Drives Social Media Marketing: The Formula

This is part one of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they determine how storytelling drives social media marketing.

Telling a good story is essential to reaching your target audience.

This is especially the case in social media marketing.  In fact, I’ve always thought that good marketing is good storytelling.  But in social media marketing, the trick is getting your customers to tell these stories for you!  We can break down the formula that makes this work on social channels into three parts: content, connections, and lastly participation (and influence of participants).

The goal for those of us in social media marketing is to package up the appropriate content and then translate it into the language of the specific channel.  For instance, on Twitter you need to keep your story very short, but can also use links and hashtags to make it easy to learn more and share your content.  The way you format your story to fit the language of each social media channel determines your audiences engagement and also how effectively you generate word of mouth and take your audience down a path where they’re expecting to hear the next story – and maybe even an offer or pitch!

I lay out some of these ideas in my conversation with Tyler, so check it out:


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So, what do you think?  Which brands do the best job with storytelling?  Add your thoughts in the comments, and look for part two of this series, when we’ll explore how content can be used to build communities.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email, abonde@thepulsenetwork.com.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com