But how can you make sure you cram your full message into a short video? It’s all about planning and packaging your digital video content the right way. Butch Stearns and Tyler Pyburn have some tips for keeping it short without cutting out the key points.
Once you’ve decided what you want to accomplish with your web video production, you need to decide how best to do this. What type of video will you create to achieve the goals you set out to reach?
Different types of videos can work to generate different results. Customer testimonials can go a long way to building confidence in a potential buyer, but a conversation-based video can successfully engage a viewer. Which video type is right for you? Tyler Pyburn and Butch Stearns discuss some of the pros and cons to video types you may consider before starting your next project.
For fans to truly connect with a sport and go from passive viewers to zealots, they need to feel like they know the star players. For the NHL, this has long been a struggle.
Part of the NHL’s re-vamped social media marketing strategy included an effort to bring the fans closer to the best players on ice. From creating innovative ad campaigns with Alex Ovechkin, to bringing fans inside the locker room leading up to the Winter Classic, the NHL has put a much greater emphasis on social media branding.
In this video, we delve deeper into how John Collins and the NHL have leveraged their digital assets to increase awareness of their game, and bring fans closer to the action than ever before.
One of the biggest challenges for the NHL coming out of the lockout was to gain the attention of the casual sports fan. Here is the challenge the NHL faced, as told to Fast Company, in the words of John Collins:
“All our marketing assets, all our communication assets, were inside our games. They were inside our arena, inside regional and national telecasts. We had no ability to break out beyond that and capture that casual, much broader sports fan environment.”
John Collins of the NHL broke out of the norm with the Winter Classic. Using live event production, Collins and his league effectively took over a day. In this video, we take a look at how creating buzz around a major event helped shape the new digital strategy of the NHL.