Online-only media has it advantages when it comes to advertising, a more targeted audience base and cheaper implementation, but is it more attractive in the grand scheme?
Yes, digital video is engaging on a real-time level that traditional media can only hope to grasp at but it is also driven by the audience. The consumer is going to dictate what type of content they want and where they want it online. All in all, I believe that online video is more inviting for the simple fact that it is targeted.
What do you think? Is online-only media less attractive to advertisers than traditional media? View my video below and let me know what you think: