Video Myths Debunked – Myth 4: Online-only Media Advertising

May 24, 2012 by

Online-only media has it advantages when it comes to advertising, a more targeted audience base and cheaper implementation, but is it more attractive in the grand scheme?

Yes, digital video is engaging on a real-time level that traditional media can only hope to grasp at but it is also driven by the audience.  The consumer is going to dictate what type of content they want and where they want it online.  All in all, I believe that online video is more inviting for the simple fact that it is targeted.

What do you think?  Is online-only media less attractive to advertisers than traditional media? View my video below and let me know what you think:

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , ,

Video Myths Debunked – Myth 3: The Acceptance of Digital Video Viewership

May 18, 2012 by

Experts used to believe that the shift from traditional tv viewing to digital would take over five years, they were wrong it happen a lot faster and in a different way.  Digital video did not battle with traditional television instead it was accepted and became apart of the integrated experience.

Marketers, CEOs, and businesses need to understand that long-form video works within digital content.  The consumer is willing to watch online; the play now is finding how to blend your online with your offline.

Check out the video below for more on myth 3 of the five video myths debunked at the NewFront.

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

Video Myths Debunked – Myth 2: At-scale Online Video Options

May 15, 2012 by

Contrary to popular belief the online video space is not solely for entertainment purposes.  As I stated before, the digital video audience wants to be informed about a given topic which allows for much more targeted messaging.

The challenge becomes handling your message, I use the example of a friend of The Pulse Network whom produces political content in the Florida region.  The audience of the content is going to be deeply engaged and attaching advertisement with the pieces will be successful if you understand the viewers.  At-scale online is achievable but not with the same message that works in television and discovering what type of marketing works for the audience is the challenge.

Watch below as I address myth 2 on five video myths debunked at the NewFronts.

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , , ,

Video Myths Debunked – Myth 1: Online Video is Niche

May 11, 2012 by

If the digital revolution has taught us anything its that online video is not a niche trend, it is everything.  Factors like cost of production, delivery, and accessibility decreasing have greatly influenced the ability for every enterprise to utilize content however the biggest player has been users.  The online community no longer wants video to just entertain, content needs to info.
Check out the video below as Tyler Pyburn and I break down myth one of the five video myths debunked.

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing, The Pulse on Tech Tagged With: , , , , ,