The Pulse Network Solutions – Virtual Event Marketing

August 10, 2011 by

 
This is part two of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

 

When focusing on products that drive your digital marketing mix, one solution that is getting a lot of attention recently is virtual events.

Virtual events are the idea that you can take what works in face-to-face events, but portray it in a much more efficient way. Instead of a client flying all over the country to be at your event, she can sit in her office and view a session online and interact with others via phone, Skype or chat.  The convenience of virtual events not only provide consumers the ability to fit them into their day (by watching replays of the actual event), but also can create behavior that we all want as marketers: interest in learning more about a topic, or product or service – and higher conversions!

Here at The Pulse Network our solution for powering socially-enabled virtual events is our Webinar 3.0 platform.  As illustrated in recent  Webinar 3.0 events what we have created is really a combination of three parts: an in-studio host and production, real-time social interactions, and the  ability to reach both live and on-demand users at their desk or even on their smartphone.  This format also addresses both the engagement challenge (how do we get people actively involved) and reach challenge (how do we fit our content into the time of day and channel of their choice).

Check out our discussion of how Webinar 3.0 fits into the marketing lifecycle and enables a new level of virtual event marketing.  And tune in August 18 when I’ll be doing a special Webinar 3.0 event with Barry Libert.  You can register here.

YouTube Preview Image

 

Also, if you haven’t seen Part 1 of this series, in that episode we look at our Content Performance Index and how a scalable content strategy should be at the heart of your digital marketing programs.  Check it out!

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Filed Under: business strategy, Communication, Content, Marketing, SEO, Uncategorized Tagged With: , , , , , , , , , , , , ,

Driving Revenue – Measuring Success

August 8, 2011 by

 

This is the Final Installment of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Once you’ve created content and figured out a strategy to monetize it, you need to measure whether or not you succeeded in your goals.

All of the products and services you create exist because they’re interesting to the customer or the community, but at the end of the day they need to bring in revenue.  Planning for the top line well in advance and measuring your progress over extended periods of time are very different things.

In this video, Butch and I discuss how to measure how valuable the content you’re creating is, and how to determine whether or not it’s worth it for your business.

 

YouTube Preview Image

 

If you missed any part of the discussion on driving revenue, you can check out all of the videos in the series here.

Filed Under: General Tagged With: , , , , , , , , , , ,

Driving Revenue – Virtual Events

August 4, 2011 by

 

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Webinars are in many ways a dated product.  But the Webinar 3.0 offered at The Pulse Network is an exciting take on an old concept.

Webinar 3.0 brings together a professional TV host, a professional production team, lead-hosting, engagement across social media channels and your valuable content to bring virtual events to another level and boost lead generation.

Hosting and producing these virtual events is one of many ways that The Pulse Network creates and monetizes unique content.

 

YouTube Preview Image

 

In the fifth and final installment of this series, we discuss how you to measure whether or not your strategies are successful.

 

 

Filed Under: Digital Leaders Tagged With: , , , , , , , , , , ,

Driving Revenue – Five Ways to Monetize Content

August 1, 2011 by
This is Part Two of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

In Part One of this series, we discussed content creation, and different types of content.  But what good is content if it doesn’t make you any money?

Butch and I sat down to discuss the five main ways that The Pulse Network monetizes its content, and turns video programming, events and any other content into revenue.

Five Ways The Pulse Network Monetizes Content
- Fee For Service
- Sponsorship
– Subscription
- Marketplace
- Database

In this video, we explain how products such as Webinar 3.0 and events like Inbound Marketing Summit fit into this model, and why these five points are so important to turning content into revenue.
YouTube Preview Image
You can watch the complete Measuing Social Media ROI Webinar 3.0 with Hootsuite to get a better idea about some of the innovative ways The Pulse Network can monetize content.  Also check out the album of photos behind the scenes in the production room on our Facebook page.
In Part Three of this series, we’ll discuss more specifically how to create content and make money from face-to-face events.
Filed Under: The Pulse on Marketing Tagged With: , , , , , , , , , , ,