What is the goal of your brand’s twitter account? Too many times a social strategy isn’t clearly defined, and as a result a twitter account isn’t used as effectively as it can be.
In part one of this series, we discussed how The L.A. Kings have successfully used twitter as a means to build a relationship. A survey of 150 social media, advertising and marketing experts shows that the vast majority of experts believe that the most attainable goal a brand can achieve with twitter is to create awareness about a brand and products. The L.A. Kings have solidified the messaging about their brand over twitter in the past few months, but there are plenty of brands that are struggling with this concept.
In this video, we take a look at some big-name twitter accounts that aren’t doing such a great job, and discuss how they may modify their digital marketing strategy for the better.