This is Part Two of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.
In Part One of this series, we discussed content creation, and different types of content. But what good is content if it doesn’t make you any money?
Butch and I sat down to discuss the five main ways that The Pulse Network monetizes its content, and turns video programming, events and any other content into revenue.
Five Ways The Pulse Network Monetizes Content
- Fee For Service
- Sponsorship
- Sponsorship
– Subscription
- Marketplace
- Database
- Marketplace
- Database
In this video, we explain how products such as Webinar 3.0 and events like Inbound Marketing Summit fit into this model, and why these five points are so important to turning content into revenue.
You can watch the complete Measuing Social Media ROI Webinar 3.0 with Hootsuite to get a better idea about some of the innovative ways The Pulse Network can monetize content. Also check out the album of photos behind the scenes in the production room on our Facebook page.In Part Three of this series, we’ll discuss more specifically how to create content and make money from face-to-face events.
