Is e-mail marketing dead? Well, according to our panel of Wendi Caplan-Carroll of Constant Contact and Jeremy Epstein of Sprinklr at IMS NYC 2012, far from it. Social media integration has shifted the way we think about e-mail marketing, but it certainly hasn’t killed it.
As the marketing landscape shifts, it’s important to think of e-mail as one component of a larger digital strategy. As Jeremy says, “E-mail is another instrument in your orchestra. Facebook might be tuba, YouTube might be bassoon…your job as a marketer is to get the best sound from each of them and make them work in concert.”
To learn how Wendi and Jeremy are adapting marketing strategies to combine e-mail with social media content, check out the panel from IMS NYC 2012.
To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.