Is social and broadcast media a convergence or a collision? With the changing media landscape, companies need to adjust their creative strategy, optimize presence, and disseminate content to certain types of audiences. At this years IMS NYC 2012, there were a panel of experts including Todd Grossman of MultiVU, a PR Newswire company, Marjorie Kase of Adobe, and Brad Williams of the NAB that explained it all perfectly.
Content creation is key and the need for content anywhere, at anytime is becoming more prevalent. The great content shift, as we like to call it, can be broken down into four main components:
- Strategies
- Technology
- Players
- Expectations
The shift in these four categories is changing the way we think, changing the software and tools we use and in the end, giving consumers all the power whether we like it our not.
Click below to watch the full panel on social and broadcast media.
To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.
