A sound social strategy is all about building relationships and communicating with like-minded people. Over the past few months, nobody has done a better job of this than The Los Angeles Kings team Twitter Account.
Since the start of the 2012 NHL playoffs, the Kings have surprised the league by rising from an eight-seed all the way to The Stanley Cup Finals. They’ve also become the darlings of social media analysts by pushing all the right buttons on twitter with their fans, and fans of their opponents.
To everyone in Canada outside of BC, you’re welcome.
— LA Kings (@LAKings) April 12, 2012
A socialmouths post on relationship marketing says that the main three steps to building relationships on twitter are to “Listen, monitor, communicate.” In this video, we’ll take a look at how the Kings have followed those basic steps to combine success on the ice with a rise to social media stardom.