This series has focused largely on the social media success of the L.A. Kings as a model of brands building relationships on twitter, and their seemingly overnight rise to success in the social media world. But the Kings’ rise didn’t happen by accident, and it’s not being maintained at random.
The Yahoo! Hockey Blog Puck Daddy took a look inside the Kings twitter team, and showed us just how deep and how far back their work to engage their audience goes. The Kings re-vamped their marketing strategy on Twitter at the start of the 2011-2012 season, and even though the general public is just starting to notice now, more than a year of hard work from a full-time team has gone into creating a genuine, engaging account.
In this video, we take a look at how the consistency behind The L.A. Kings Twitter Feed has played a part building their social media community.