Throughout the course of this series, we’ve spent time discussing video type, video length, video goals and video distribution. But in reality, all of your other paths in digital video creation originate from one question: Who are you trying to reach with your video content?
Any time spent not thinking about your target audience in creating your video content is time wasted. So where should you start? In this video, Tyler Pyburn and Butch Stearns discuss some of the first steps in creating a target marketing strategy around your digital video production.