Once you’ve decided what you want to accomplish with your web video production, you need to decide how best to do this. What type of video will you create to achieve the goals you set out to reach?
Different types of videos can work to generate different results. Customer testimonials can go a long way to building confidence in a potential buyer, but a conversation-based video can successfully engage a viewer. Which video type is right for you? Tyler Pyburn and Butch Stearns discuss some of the pros and cons to video types you may consider before starting your next project.