The Nielson Rating System has been measuring television consumption for decades. They are now starting to measure how viewers are consuming media along with watching television. For example, if we take a case of 25-43 year olds, Nielson has measured that they watch around 28 hours of television per week and only on the Internet 6 hours per week.
The creation of the tablet has caused a great amount of blending to occur in the media landscape. The tablet has become the new communication device for consumers and truly defines the meaning of a second screen.
Watch my video below to learn more about American video consumption.