Content marketing is all about putting the right content in the right channel at the right time and to do that you need to engage everywhere. What makes digital content so fantastic for marketers is social media and its ability to amplify your product through you and your advocates. Just look at the top of one Chris Brogan article and you will see all the ways he engages with his audience and in turn shares with them.
Learn some of the helpful tips I have picked up over the years to engage everywhere in the video below.
Catch the entire series on seven rules for content marketing. And follow Tyler Pyburn and Allen Bonde on Twitter if you have any additional questions.