There are so many different tools for social media marketers to sift through, and with a new tool popping up almost every day, it can be tough to figure out where to begin.
Michael Lazerow of AdAge calls the flood of social media tools “Tool Anarchy”, and this is an apt description of the chaos that you can find yourself in if you start thinking about your social media marketing strategy from the shiny new tools perspective instead of starting with content. There are plenty of great tools to help you build your presence online, but it doesn’t mean anything without a good, strong foundation to your digital strategy.
In this video, we discuss how you should approach social media tools when using social media for business, and some tips on getting started the right way.
To watch the rest of this series, check out the playlist on YouTube. You can also connect on Twitter with Tyler Pyburn and Nick Saber.
